Building a Legal Information Hub to Improve Search Rankings
Here is an advanced strategy that will give you an edge over your competition: build your own legal information hub. There are a number of good reasons for doing this, such as just attracting traffic, but for this discussion the main advantage is that it gives you a way to guide search engine spiders to pages you want them to find.
If you use social networking, article distribution, or any of the other content-based strategies that we recommend, then you want to make sure those pages get found. But you'd like to make that happen without directly linking to those sites. Otherwise, you've created two-way links, when what you want are one-way links.
If you own an information hub site, then you can use it to guide the search engines to any site you want without having two-way links between your main site and sites that link to you. It may become that the information hub itself ends up ranking higher than your main site for numerous long-tail keywords, which is another advantage. Even though the site will be very focused on providing information, it will still feature your brand and a very soft marketing message.
RSS feeds give you an easy way to display content on your information hub that updates itself. We may cover the technical aspects of how to do that in another post (or you can hire Work Media to do it). It's really not difficult.
Labels: information hub, law firm internet marketing, law firm link building, law firm seo, lawyer marketing, linking
posted by Jerry Work / Chris Work @ 11:19 AM
3 comments
3 Comments:
Just found your blog off linkedin - will look forward to a future post on how to create the hub you discussed in this article.
Good information on this site - I appreciate it!
John Watts
www.alabamaconsumer.com
I agree what you said. There is a significant difference between the Seo and Internet marketing for a Law firm and any other business firm. Internet Marketing and Seo is the integral part of promotion of law firm or Attorney services providing firms to run their business successfully. For a legal law firm it is essential to choose the right professional legal expert for their advertisement and promotion. One should not be snared in the fake promises of sky high ranking and should make sure about the seo they are hiring. Apart from Internet Marketing and seo, legal web design is also important and can be treated as one of the tools of seo.Legalwebexperts.com is among those who are providing all kind of professional legal practice internet marketing services and seo services in affordable prices.
I agree what you say. There are significant differences between Seo and Internet marketing for a law firm and other business firms. Internet Marketing and Seo is an integral part of a campaign or a corporate law firm which provides attorney services to conduct their businesses successfully. For the firm is important to choose the right expert legal professionals, to advertising and promotion. One of them, should not be entangled in the false promises of getting high ratings, and should ensure they employ about seo. Apart from the Internet Marketing and seo, website design are also important and can be treated as one seo tool. How to File for Bankcruptcy
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