So you've got a web site but don't know how to drive traffic to it? Get in line. You're not alone. Improving search engine rankings is what I do all day every day, and my company employs many different strategies. We work hard at it, both servicing our clients as well as testing new strategies. The easiest way for you to accomplish getting your site ranked is to hire a company like mine.

However, maybe your resources are limited or you're just a glutton for punishment. If that is the case, I am going to give you a super quick technique for creating a blueprint you can use for getting your web site ranked for a particular keyword.

Step 1. Do a search in Google for your target keyword. Avoid overly generic or broad keywords like "attorney." Your keyword should be specific to your target market, such as "St. Louis criminal defense attorney."

Step 2. Click on the top listings that represent real competitors (i.e., competing law firms in your market, as opposed to law firm directories or portals). Look to see if the keyword is used in the title, how many times it is used in the body copy, and where else it is used.

Step 3. Tweak your front page to match the criteria discussed above. Optimize!

Step 4. Go to search.yahoo.com and do a "link:" search for the top sites for your keyword. Your search query will look something like "link:www.website.com." This will give you a good idea of the minimum number of links you need pointing to your site.

Step 5. Now get ready to do some work. Build a catalog of links to your web site as large or larger than your competitors.

Certainly, we've glossed over a lot of details. Anything you need to know is contained somewhere in print or online. If you are willing to put in the work, you can learn how to run a campaign like the one described here. Of course, you can always take easier route and hire a company like Work Media.

Labels: law firm internet marketing, law firm seo, lawyer marketing, lawyer seo, legal marketing