Law Firm Marketing: Do One Thing Every Day
For most of the last week, I have had my head buried in a project that was inspired by some conversation on a LinkedIn group that I participate in. It was a programming-heavy project that required many hours of work. I had to pound on it until it was done.
But a funny thing happened during the six days (counting a weekend) that I spent working on it. I stopped promoting. I realized yesterday that I had not written a new blog post in several days...had not made a Twitter post in several days...I really had not done any promotion.
For a small business, promotion is existence. The business that doesn't promote itself, more often than not, is a business that goes out of business.
I am reminded of something said by one of my favorite marketing pros, Dan Kennedy. To paraphrase:
Do one thing every day to put business in your pipeline.
Every day, without exception, before you lay your head down for the night, do at least one thing to generate business. Send an email. Do a blog post. Post on a forum. Write a letter. Do something.
Have you done something today to generate business?
Need some help orchestrating your firm's internet marketing plan? We're here to help. Contact Work Media at info@workmedia.net or call 888-299-4837.
Labels: internet marketing, law firm internet marketing, law firm marketing, legal marketing, marketing
posted by Jerry Work / Chris Work @ 6:39 AM
1 comments
1 Comments:
Make Your Website Work for You
A lawyer friend paid big bucks for his new website. It was sleek, it was professional, and it was efficient. But, it wasn’t enough.
To find out why you have to ask yourself why my friend had the website created in the first place. Was it to give his firm an added level of professionalism? Was it to provide more resources to his clients? That answer to both of those questions is yes, but we still haven’t addressed his main aspiration: to expand his practice with an influx of new clients.
And, unfortunately, a visually pleasing website doesn’t equate more clients. That is exactly what my friend is finding out. He had to do some research and get a little information about lawyer web marketing.
He found out the importance of search engine optimization, having a memorable domain, and banner advertising. He also started providing a newsletter for his clients and prospective clients. My friend found out how to ensure that his website works for him. Do the same and your website will work for you. I promise.
More Information: http://www.legalwebexperts.com
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