We are working on development of a proprietary Twitter management application that will combine many of the best features of the applications we use now to manage our Twitter accounts. This program will also become the basis of another version created specifically for the legal industry. It seems many lawyers are having a hard time with this social media stuff, and they need a tool to guide them, tell them exactly what to do, and take much of the work off their shoulders. That is exactly what our program will do.

If you are in charge of marketing for a law firm, we would love to hear from you about what kind of tool you need to take advantage of social media. Do you want something to update Facebook? Do you just want something that makes it easy to find groups on social media sites? What would be your ultimate tool?

Email me at jwork@workmedia.net.

Sorry for the lack of updates lately. I've spent most of my blogging time (of which I have very little) maintaining our newest blog, www.theTwitterMarketingBlog.com, so every other blog we manage, including our main Internet marketing blog at WorkMedia.net, has gotten the shaft. Actually, most of my spare time (is there really such a thing?) has been soaked up on the Twitter development mentioned above, so even the Twitter blog has not gotten too much love.

Labels: programming, social media, social networking, twitter

Here is the question: how many other law firms are you promoting in my market?

This assumes that you have already established that the company has the experience to do the job.

One thing that perturbs me about this industry is law firms hiring a company for their search engine optimization that is already promoting many firms for the same market. SEO is war. How can an SEO firm fight like hell to get your website to the top of Google along with dozens of other firms? The math just doesn't work out.

It's not just that the SEO company is competing against itself…it' s competing against companies like mine. We don't have competing interests, and we don't lose. If your firm is promoted by a company like FindLaw, which is probably promoting a dozen or more other firms for the same market, you don't want to compete against a firm being promoted by us. It is highly unlikely you will come out a winner in that situation.

To reiterate: You only want to compete against firms that are represented by other SEO companies. Not your own.

Labels: law firm internet marketing, law firm seo, lawyer marketing, lawyer seo, legal marketing