New Article Spinning Software We Are Trying Out

We are trying out some new software called JetSubmitter. It is an article spinning and distribution platform. The idea is that you write a seed article, then mark it up using a special article spinning syntax in order to have the software dynamically create different versions of the article for distribution to its network of article directories.

This particular software gets very poor reviews for its customer support, so if you decide to try this out for use in your law firm, tread carefully, and do not sign up for the one year upfront payment. Try to find the page where you can sign up for $17 per month and try it out for a month. So far, I can tell the software is working, at least partly, although I’ve already seen some things I did wrong because I either misunderstood some of the instructions or the software works a little differently than advertised.

So far, for the price, I am satisfied. However, I have quite a bit of experience with this type of software, so I don’t have much of a learning curve and don’t require much in the way of support (as long as the software works).

If you would like to give it a try for creating and distributing articles to promote your law firm, you can learn more at http://www.jetsubmitter2.com.

Law Firm Keyword Research Comes Before Writing

Do you perform keyword research before writing a new blog post or article? If you do, we applaud you. If not, you’re not alone. Most lawyers (and Web content creators in general) probably do not. But starting today, you are going to do things differently. Starting today, here is what you are going to do when writing content for the Web:

1. You are going to use Google’s external keyword research tool to find a keyword related to your practice areas and markets that receives some traffic and mild competition.

2. You are going to use that keyword in your content title and prominently in the main text, and if allowed, in bold and in a header (H1) tag.

If you do this, you will have a tremendous advantage over online authors who write without regard to keywords. Why? Because your writing will have focus. It will be specific, and it will very possibly rank highly for your target keyword, helping drive traffic to your web site.

We confess: we do not always do this ourselves. If there is something you want to write about that just doesn’t match up with any particular keyword, then go ahead and write it. But the more you write with specific keywords in mind, the more of your content will show up in search engine results pages. And that’s always a good thing.

The Law Firm Internet Marketing Book

Our BRAND NEW book, The Law Firm Internet Marketing Book, is now available for purchase on the following page:

http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp

This book is written specifically for people who promote and market law firms. It compresses everything we know into a tight, cohesive law firm Internet marketing plan that incorporates MANY different elements: SEO, PPC, social networking, blogging, etc.

Currently, it is only for sale via digital download in PDF format, but in a couple of weeks it will be for sale on Amazon.com for those of you who prefer a hard copy.

Some of the topics covered by the book include:

  • Keyword research to identify the keywords that people are using to search for the legal services you offer.

  • On-page optimization to rank highly for your target keywords.
  • How to use blogs and the SEO content cycle to create huge amounts of content to link to your site.
  • Using social networking sites like Squidoo and StumbleUpon to promote your web site.
  • Using social bookmarking sites to improve search rankings.
  • Creating your own informational site to guide the search engines to links you want them to find.
  • How to create XML sitemaps to make sure the search engines find all of your web pages.
  • How to perform keyword research specifically for pay per click.
  • How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.
  • How to write pay per click ads and landing pages that get results.
  • Specific pay per click strategies for Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
  • How all the pieces of search engine marketing fit together.

This is a book based on real-world strategies that Work Media uses to promote our clients.

Using Pay per Click to Split-Test Web Site Designs

If you’ve read many of our blog posts or articles, you know one of our principle tenets is that it is impossible to predict user behavior, so the only way to know what web site design will generate the most leads for your firm is to test them. Paid search makes this process easy.

Using pay per click ads, you can send an equal amount of traffic to two different landing pages, each with a different design, to measure the performance of each one. For this to work, each landing page needs its own form or other conversion event in order to be able to generate a conversion rate with which to compare the two pages.

For example, let’s say you do this and generate the following data:

Landing Page 1Conversion Rate: 1.45%
Landing Page 2Conversion Rate: .63%

In this case, landing page 1 has a much better conversion rate, so it has the more effective design. You could continue this process, testing this page against other designs, or just go ahead and declare the design a winner and use it for your entire site. This is invaluable information that will greatly improve the performance of your online marketing.