I’ve been updating some Squidoo lenses this week. It had been a while since we had logged in (shame on us!), and noticed that there have been some changes to the Squidoo interface. One of the great things about Squidoo is all of the modules you can use that make the pages dynamic by updating themselves from various information sources (blogs, Google News, RSS feeds, etc.). So a Squidoo lens, if built the right way, will update itself forever.
The new Squidoo interface makes it much quicker to add modules and align modules on your page. Formerly, this was a very slow and tedious process. The new system is much better.
So why should you set up pages in Squidoo to promote your law firm? Because Google really loves it. Often, a page on Squidoo that pertains to your practice area will rank quicker and higher than your own web site. So links from Squidoo carry a lot of weight. And as you know, one of the things you should be trying to do in your law firm seo campaign is build a catalog of links from web sites that Google holds in high esteem.
You should incorporate Squidoo as part of your social networking/content distribution campaign. If you publish a blog for your law firm, you should use the RSS module to stream your blog posts to your Squidoo lenses. And use some of the other modules to stream legal news or other blog posts to your Squidoo pages. It is a simple and quick way to build a high quality industry page that links directly to youf firm.
We have been trying out a product called Neurolinker, which is an online service that facilitates link sharing among its members. It could make it much easier for you to generate links to your law firm’s sites beyond link swaps with other law firms. There are other similar services but we liked this one because of the positive comments we read regarding the developer’s support and its reasonable price.
Neurolinker basically facilitates trading links with other sites through the use of a script that you place on a page of your web site. The script automatically displays your outbound links to other Neurolinker members. Some other members running the script will in turn display a link back to your site. Shortly after installing the script, you will being seeing links pointing to other web sites.
You can configure the links to be more or less relevant to your web site. You have access to reports that show exactly what sites are linking to you, so you can make the determination if the links are relevant enough.
The system also has a social bookmarking feature. Basically, you bookmark the web sites of other members, earning “brownie points” as you do. The more points you accumulate, the higher your sites will appear on the list of sites to bookmark for other members. So the more you bookmark others’ sites, the more your site will be bookmarked.
If you aggressively use the system, you can create many new links to your site, both from relevant content sites as well as social bookmarking sites.