Browsing: Archive for March, 2009 RSS
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Twitter: Keep it Interesting!
After many months, I have updated my Twitter profile and uploaded an image of myself. I am no longer a brown squiggly. I will now post a minimum of one Twitter post a day (hopefully more if I can find the discipline). I feel good about this new initiative, although I’m going to have to [...]
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Law Firm SEO…the Time is Now!
The economy is lousy. Businesses of all types are laying people off or going out of business. Unless you are one of the luck recipients of a huge undeserved bonus, chances are you are not doing as well as you were a year ago. So now is no time to be spending your marketing funds [...]
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A Quick and Dirty 5 Step Law Firm SEO Blueprint
So you’ve got a web site but don’t know how to drive traffic to it? Get in line. You’re not alone. Improving search engine rankings is what I do all day every day, and my company employs many different strategies. We work hard at it, both servicing our clients as well as testing new strategies. [...]
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Law Firm Marketing Success: Measurement is the Key
So how do you know what marketing strategies you should be using to promote your law firm? You have many options. You can do paid search and SEO (both of which I highly recommend), TV advertising, radio, newspaper, Yellow Pages, and the list goes on. You might start by finding out what marketing methods are [...]
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Legal Trend Hopping with Print on Demand
Print on demand (POD) is a technology that my firm has made heavy use of for self-promotion. It is a fantastic technology for use by publishing companies, as well as any independent business that wants to produce its own books. In this post, I want to discuss a concept related to POD that I call [...]
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Staggered Distribution of Spun Blog Content
My company uses a strategy that we call “staggered distribution of spun blog content.” Sounds fancy, doesn’t it? At Work Media, one of our specialties is making things sound scientific and complex. Despite the long name, it’s really just a strategy for getting the most value out of your blogging efforts. I believe if you [...]
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Link Swapping Reluctance: Get Over It!
A pet peeve of mine is when someone tells me how to do search engine marketing. I have been doing this for years, have promoted dozens of web sites, have written hundreds of articles and blog posts, and have two books in print on the subject. SEO is what I do. As an SEO expert, [...]
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Dofollow Blog Link Building for Law Firms
An underutilized link building strategy for law firms is posting comments which contain keyword links on relevant blog posts. This is an old school strategy that has been used for years. Internet marketers have also abused the strategy. The major blogging platforms have mostly made it so that blogs, by default, do not allow “nofollow” [...]
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Why Law Firms Should Use Autoresponders for Their Online Marketing
The use of an autoresponder to collect email addresses is a technique that has been abused by some Internet marketers because it works. But it is a rarely used strategy for law firm promotion. In the marketing world, any marketer knows it takes multiple exposures to a marketing message for it to get through to [...]
