Browsing: Archive for April, 2009 RSS
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Our Law Firm Linking System is Now in Beta
We are signing up beta users for law firm linking system. If you manage the promotion of a law firm’s web site and would like to participate or get more information, just send an email to me (Jerry) at jwork@workmedia.net and I will let you know what you need to do. This is a private [...]
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Law Firm Marketing: Do One Thing Every Day
For most of the last week, I have had my head buried in a project that was inspired by some conversation on a LinkedIn group that I participate in. It was a programming-heavy project that required many hours of work. I had to pound on it until it was done. But a funny thing happened [...]
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It Takes an Umbrella, Not a Stick
I’ve been involved in a very interesting discussion on one of the LinkedIn groups that I participate in, and I thought it would be worth blogging about to bring the conversation into the public arena. The discussion started when I proposed an informal three-way linking arrangement among law firm members of the group. Basically, web [...]
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Ping.fm Settings Advice
One thing I learned while experimenting with Ping.fm yesterday is that it is not really a good idea to use the “default” setting to send blog posts. It posts blogs with no titles, which you don’t really want to do. In my case, doing so completely messed up the front page of this web site [...]
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Stumbling for Law Firms: How to Use StumbleUpon
Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful is in submitting [...]
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If Your Web Site is Sinking, It’s Time for Deep Linking
When you are working on building a catalog of links pointing to your web site, you need to remember to think deep. Deep linking is the act of linking to sub-pages of a web site, and not just the home page. You need to remember these two rules: 1. You should seek keyword links that [...]
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Multi-Channel Marketing Integration for Law Firms
The process of combining your marketing initiatives into a unified campaign is called multi-channel integration, and it is not just something done by big companies with big budgets. It is also something that you should be doing for your law firm. For clarification, the concept I’m talking about is using email, your web site, social [...]
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What to Do with that Business Card You Just Got at a Networking Event
Here is a networking strategy that I like because it combines your real world networking with your online networking. When you receive a business card from another person in a networking or other type of event, as soon as you are at your computer, search for him or her on Facebook and LinkedIn. If that [...]
