Official Product Recommendation: Tweet Later

I have been searching hard for the best tools for managing a Twitter account, and the single best one I have found is Tweet Later. I started using the free version a while ago, and I just upgraded to the professional (paid) version, and I love it!

With the free version, you can automatically follow back anyone who follows you and send the person a direct message. Just doing those two things help tremendously in building up a Twitter following.

If you are serious about using Twitter as a marketing tool, then it is well worth the money to upgrade to the professional version of Tweet Later. With the paid version, you can pre-configure a bunch of spinnable tweets to be posted at regular intervals. If you set it up right, this can save you a TON of time managing your account.

If you already have a lot of content to link to in your tweets, then this strategy is a little easier to implement. For instance, if you have been publishing a blog for a while, or doing article marketing, then you can set up a bunch of tweets that link to various blog posts or articles.

If you don’t have any existing material to set up lots of tweets for, you can still make good use of the system. It just might take more work to come up with material for all of your pre-configured tweets.

I do VERY little affiliate marketing because most affiliate products are junk (not that stops me from buying many of them in the pursuit of new tools for my toolbox). But I am impressed enough by this product that I am officially promoting it to my readers. I officially recommend the professional version of Tweet Later. To learn more, visit this link:

http://www.tweetlater.com/86969.html

There is a one week free trial (no credit card required!), so I definitely recommend you try it out with all of its features.

Article Video Robot: Software to Ruin Your Reputation

In Internet marketing, fast is the name of the game. Got an article? Don’t just submit it to one article directory, submit it to a hundred. Don’t do it manually, use software. Then turn it into a video and submit it to a bunch of video directories using video submission software.

And so it was with great excitement that I recently started trying out Article Video Robot. I absolutely LOVE the concept of this service. The idea is that you load a text articles into a web site that automatically reads portions of the text, which is then combined with animated static images to create a video from the article. You can even then mass distribute it from the same program. All in under three minutes! For busy professionals like lawyers who don’t have much time to devote to Internet marketing, this is a fantastic strategy.

Great idea. It only it worked.

This is junk software for people creating junk content to try and make money on affiliate sales. For a business like a law firm, where reputation is very important, this software is to be avoided.

There is nothing wrong with the idea of creating videos by combining an audio voiceover with still images (it’s a low tech technique that we use all the time), but transitions should be smooth, and the voiceover should sound somewhat professional. We found that a large amount of time was required to tweak the videos into respectability. Three minutes? Try three to six hours. The system is awkward to use, and in the end, it is quicker for us to just create videos manually, even using plain ol’ Windows Movie Maker.

One of the main problems is that the computerized voice readings of article text tend to need a LOT of tweaking to sound reasonably human. The software gives you the option of recording your own voice for each “frame” (which corresponds to a paragraph of the text article) of the video. But by the time we do all that, it would have been just as fast to manually record an audio track and mix it with some still shots using our own software. Any video you create in three minutes using Article Video Robot will be trash.

The company claims to offer a trial period, but we were refused a refund even though we used the software less than two weeks. The stated reason is that we had done four video submissions (which was actually two videos, due to two failed attempts at using the system), which was too many for a refund. What I wonder is how we were supposed to thoroughly try the system out without actually creating and submitting videos.

I wish I had the time back that I spent trying to use this junk software. But a refund would have at least left me with the feeling that this is an honest company trying to create an honest product that just quite isn’t there yet. Instead, I am left feeling like I got ripped off.

Article Video Robot is definitely not recommended for any law firm’s use. If you want to use video distribution to promote your law firm, you should find another way to get it done. Or contact Work Media. We’ll be glad to help out.

Integrating Twitter into Your Law Firm Web Site

In a blog post I recently wrote, I talked about how important it is to integrate your legal marketing efforts; blog to web site, offline to online, etc. Everything should fit together. I think one important strategy is using RSS to stream your blog content into the static pages of your web site. Sometimes it can be tricky to work out the code to make it happen, but it’s a beautiful effect when your entire web site gets updated every time you make a new blog post. This can be especially helpful for law firms, since the business lends itself to content creation and blogging.

While Twitter is a fairly new concept to me personally, I am warming up to it and am exploring the idea of using streaming Twitter content to update web pages as you would blog content. While the code for streaming blog content can be tricky, Twitter makes it fairly simple. The first step is to log onto Twitter and then look at the bottom menu, where you will click the Apps link. Then click the Widgets link and select the type appropriate for your site. From here you can create an HTML widget or a Flash-based widget. Since the goal of this experiment is to have the text streamed to your web site, I feel like the HTML widget makes more sense. When using the Flash widget, you also have a greater chance of excluding some users from seeing the content if they do not have the correct version of Flash.

Next, you can just copy and past the supplied code into the pages of your web site. If your site uses include files, then you can easily stream your Twitter data throughout your site by including the widget code in an include file. On www.law-firm-internet-marketing.net, for example, the following include file wraps up the side menu:

#include virtual=”leftside.asp”

By doing this, it enables you to change one file to update your entire site, instead of having to manually update every single page.

You may need to do some in-line CSS styling if the widget does not look quite right. As an example, I was not happy with the look of the bulleted lists of posts after I installed the widget, so I used the following style to depress the bullet point: style=”list-style-type:none;”.

There are other Twitter apps that I will talk about in later blog posts, but I advise you to take a look at the Twitter widget for the purpose of integrating Twitter content into your mainstream law firm Web content.

Need some help with integrating your social networking with your other online marketing? Contact Work Media at 888-299-4837 or email Info@WorkMedia.net.

Social Networking Scheduling for Law Firms

Social networking is a complex area with a lot of moving parts:

  • Blog posts
  • Forum posts
  • Updates
  • Groups
  • Content creation and article writing

Social networking is one of those things that tends to happen haphazardly, as time permits, whenever you think about it. This is especially the case when it is done by someone who is extremely busy, such as the typical lawyer. This can all be done much more effectively if you create a monthly social networking/content distribution schedule that tells you exactly when you should be doing things and what you should be doing.

In other words, you need a system.

I have been working on an Excel-based organization system that lets you input some data into some fields, after which a calendar of activities you need to perform for the given month is created. I will be giving this away for free, but also working on a more advanced, online, database-driven version for use by Work Media’s clients and friends.

But it’s something you can begin to do immediately, even if you are just writing notes out on a piece of paper. You gotta start somewhere.

I consider content distribution to be a major part of online social networking, so that is where your system should start. If you leave this part out, and just concentrate on meeting people online, then you are not taking advantage of the Web’s ability to spread your name and marketing message. Writing blogs and articles and distributing that content gives you something to talk about in a social networking environment, and it accomplishes the more broad marketing goals of branding and name recognition. And that’s not to mention the search engine optimization effect, which I’m not going to go into at this time.

To begin with, I suggest you create a simple calendar of when blog posts should be posted and articles written. Aim for eight blog posts and three articles per month. You can get away with only two articles, but the eight blog post minimum is written in stone.

When you lay out your blogging and article writing schedule, go ahead and write out an idea for each blog post in advance, and create groupings of two or three blog posts in a row that elaborate on the same general topic. Then for each of those topic groupings of blog posts, specify a date to write an article that combines the information from those blog posts.

For example, a lawyer who deals with a lot of automobile accident cases might write two or three blog posts about driving safely in various conditions, and then combine those blog posts into an article about the same thing. At the end of that blogging cycle, you would have three new blog posts, which search engines will index, as well as an article to mass distribute. You also have several items you can link to or mention in forum posts in social networking groups you belong to.

Just doing the above things will go a long way toward giving your content distribution efforts more focus. In later blog posts, we will continue talking about content scheduling and hit on some other functions that should be included in your social networking calendar.

Contact Work Media at 888-299-4837 or email Info@WorkMedia.net if you need some help promoting your law firm online.