Interactive Flash Ads Made Easy

Work Media was recently hired to build a widget for a chain of movie theaters. No, not exactly legal-related work, but interesting work nonetheless. I (Jerry) have a pretty extensive background in programming, and this is generally the kind of project that I will say “yes” to because, for one thing, it’s different from what we typically do day-in and day-out, and second, I pretty much assume that I can figure most things out given enough time.

As I started researching technologies for building this, I discovered Flex. And I love it!

Flex is really nothing more than a platform that turns XML files into Flash movies. The XML file defines the objects contained in the movie and contains script that specifies what those objects can do. You’ve seen those Flash banner ads that let the user interact with the ad itself, rather than just clicking the ad to visit the web site? Those things are created in Flex.

If you do much paid search advertising, this is definitely a technology you should investigate. How about an ad that allows the user to select options that describe how they have been injured in an accident that then sends the person to a page on a law firm web site specifically dealing with that kind of injury? That’s not a very exciting example, but my point is that with Flex, you can create ads that interact and get information from (or supply information to) the reader before he even visits your web site. This technology has a ton of potential for firms to create highly engaging ads. Can you imagine if your law firm TV commercials could respond directly to the people watching them? This isn’t quite that advanced, but it’s a step in that direction.

If you’d like to try this out, give Work Media a call at 888-299-4834 or email info@workmedia.net.

Don’t Get "Locked Down"!

Due to some difficulty we are having getting started with one of our client’s web sites, I wanted to take this time to reiterate the following:

Do not hire a search marketing company that does the following:

> Requires a ridiculously long-term contract that is basically for nothing more than putting the site up.

> Is promoting many of your competitors.

> Does not give you full control of the site.

Our client, who has a contractual web site obligation with one of the big companies in the legal marketing industry (initials “F.L.”), has been told that the ability for him to modify his web site’s page titles and meta tags has been “locked down.”

So…you’re not going to promote the site (you might say you are, but come on…), and you’re not going to let me do the things I need to promote it?

That is a bad deal. Look, avoid the temptation to take the easy road by just hiring a company because you have heard the name or because the specialize in the legal industry. Hire a REAL SEO firm that knows what it is doing and will do everything it can to get YOUR site to the top.

Welcoming Some New Clients to Work Media

Work Media would like to welcome a couple of new legal clients into our family: Clark & Clark, criminal defense lawyers based in New Jersey, and USA Hurt, a personal injury firm based in Chicago.

Clark & Clark is also presently a client of the large company that provides Internet marketing for so much of the legal industry (initials “F.L.”), and some of the things we have been told about the way the other company operates are ridiculous. I’ll say this one more time: ask how many competing firms your SEO firm is representing! Do you really expect them to have you as a priority over their other clients in the same market?

USA Hurt is also a client of our friends at Joseph Media Group, who specialize in creating outstanding television commercials for law firms.

Work Media has a chart in our office with every metropolitan statistical area in the country. MSAs where we have a client are highlighted. It is our goal to have one client in every major market. Because when you are a Work Media client, you are our number one priority, and it is our intention to help you DOMINATE your market. Can your existing Internet marketing company say that? Call us today at 888-299-4837