Ready for 2010?

One of my goals for the new year is to write for a minimum of 30 minutes every day on the subject of search engine marketing, so starting in 2010 this blog should be updated much more often. But in the meantime, I am busy preparing myself to come out swinging. I have created some custom organizer pages (yes, even though I am a computer nerd I still prefer to use a paper organizer to manage my affairs) that will help me take care of all the important facets of my life, including health and family. Not just business. And I’ve scribbled and drawn out elements of our marketing plan on a whiteboard for everyone in our office to see. And we’ve set specific goals for the new year. Plan, plan, organize, organize. This is the time to do it so you can hit the new year running. Anyway…

…hope you have a great New Year’s! Be careful out there…

New Year, New Blogging Philosophy

Jerry Work here. Wow, I have done a lousy job of updating this blog. Work Media is doing well, but as a consequence I have dropped the ball on our own blogging and social media. How are you doing with it? Are you updating your blog three times per week? Are you logging into LinkedIn at least once per week to post on some group boards and do connection requests?

No?

Then maybe you need to adopt a new philosophy. Let’s do it together. Repeat after me:

I will find 30 minutes every day to devote to blogging or social media.

That’s it! Two or three days per week, spend that time typing out a blog post. It doesn’t have to be grand. It doesn’t have to teach a lesson. All you have to do is record your thoughts. If you have come upon some interesting links that you think your readers would appreciate, then post them. Just write something!

The other days, log into LinkedIn, do a couple of connection requests, then check out the groups you belong to and post a couple of comments.

If you want to ramp things up a bit without spending any more time on it, add in some automation. Set up a Twitter account and then use an RSS news feed to automatically post news links to it. Use Ping.fm to update multiple blogs at once.

Whatever you have to do, in 2010, find that thirty minutes EVERY day to do social media marketing for your law firm. Or find someone else who has thirty minutes free (and who you think is competent) and have him or her do it. Or do it yourself early in the morning before you go to work.

Just get it done!

Safely Using Blog Comment Links for Law Firm Web Site Promotion

This post is similar to one we posted on our main Work Media blog, but I thought I would focus it a bit more here on legal marketing.

Google recently posted in its Webmaster blog about spam links in blog comments, and how using these links will damage your positioning. This is a strategy that Work Media sometimes employs for the promotion of our law firm clients, so we wanted to address this subject.

To begin with, why is this a good strategy? Lawyers are creatures of information. They have information that those of us who are not lawyers need to know. A lawyer adding to or commenting on a blog post about a legal-related subject is not spam. That is a high value person adding high value content.

You also have to take Google’s public statements with a grain of salt. Google likes to keep things secretive, and we believe it often does and says things just to create confusion about how its algorithm works. The Web is built on links. Without Web site hyperlinks, there would be no Google. Google uses links to find web sites and as a measure of a site’s worth in assigning it a ranking. So, in general, you still have to get links to your site if you want high search engine rankings.

We also don’t think it really makes sense to punish a web site for having links pointing to it. If Google is going to punish a web site for having links to it contained in blog comments, why wouldn’t I use this against my competitors? What is to stop me from going around to blogs and submitting spammy comments with links to my competitors’ web sites?

Google says this: “…it’s useless to think of harming your competitor’s ranking by spamming comments with their name, since it usually won’t affect their ranking if their sites are complying with Google Webmaster Guidelines.”

In other words, if you do things the right way, you will be fine. Here is our approach to blog commenting:

1. Use a keyword for the name field.
2. Type a URL in the appropriate field.
3. Type out a well-written, well-thought-out comment that relates directly to the content of the blog post.

If you use this strategy for law firm web site promotion, you should seek out blog posts that discuss a subject to which you can add information of value. Increase the value of the blog post. The difference between this approach and what Google is talking about is that we are making legitimate comments, while also taking advantage of the opportunity to get the link.

One more thing: don’t rely solely on this or any other SEO strategy to get links. Mix it up. And be credible.

So what should you do? Don’t worry about it. Do your blog commenting like we suggest above and you will be fine.