Browsing: Archive for January, 2010 RSS
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Content Research Using Amazon.com’s Look Inside Feature
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine rankings), and it even drives some direct traffic. The downside is that it can be a real drag. You, as the reader of this blog looking to [...]
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More Control for Less Money
The question of the day: do you have control of your web site? Do you really? Can you change your page titles at will? Can you change your web page copy? Can you add new pages? Can you add links to those pages? How about this…if you decide you want to move your site to [...]
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A Keyword Lesson: Eggs in One Basket Can Be a Good Thing
For many paid search advertisers, including law firms, 2009 was somewhat of a difficult year due to increased competition for paid search traffic and poor economic conditions; i.e., more advertisers chasing fewer customers. There is one client of ours with whom we have taken a fairly radical approach. And that is that we are now [...]
