Browsing: Archive for February, 2010 RSS
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Promoting Your Law Firm in Spanish
A couple of recent conversations with law firms that deal with Spanish-speaking clients has got me thinking about the need for firms to be prepared for this market. If you open up your practice to those who speak Spanish, you could tap into an entirely new market. You might double the size of your practice. [...]
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Using Paid Search to Promote Your Law Firm? Watch Your Capital P’s & Q’s
There are many things about the Google AdWords platform that I just don’t understand – things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example of this is the way the AdWords program treats keywords with capital letters. The same keyword can be considered distinct if [...]
