Law Firm Internet Marketing
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A discussion of Google’s new policy regarding AdWords ads promoting legal services related to drug cases.
In this video we discuss how to use Google to conduct your keyword research and the four criteria you should use to judge keywords.
The introductory video for our new Law Firm Internet Marketing Video series briefly discusses the major concepts that will be studied in upcoming videos: keyword research, on-page optimization, off-site optimization, and social media.
A couple of recent conversations with law firms that deal with Spanish-speaking clients has got me thinking about the need for firms to be prepared for this market. If you open up your practice to those who speak Spanish, you could tap into an entirely new market. You might double the size of your [...]
There are many things about the Google AdWords platform that I just don’t understand – things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example of this is the way the AdWords program treats keywords with capital letters. The same keyword can be considered distinct if [...]
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine rankings), and it even drives some direct traffic. The downside is that it can be a real drag. You, as the reader of this blog looking to [...]
The question of the day: do you have control of your web site? Do you really? Can you change your page titles at will? Can you change your web page copy? Can you add new pages? Can you add links to those pages?
How about this…if you decide you want to move your site to [...]
For many paid search advertisers, including law firms, 2009 was somewhat of a difficult year due to increased competition for paid search traffic and poor economic conditions; i.e., more advertisers chasing fewer customers.
There is one client of ours with whom we have taken a fairly radical approach. And that is that we are now [...]
One of my goals for the new year is to write for a minimum of 30 minutes every day on the subject of search engine marketing, so starting in 2010 this blog should be updated much more often. But in the meantime, I am busy preparing myself to come out swinging. I have [...]
Jerry Work here. Wow, I have done a lousy job of updating this blog. Work Media is doing well, but as a consequence I have dropped the ball on our own blogging and social media. How are you doing with it? Are you updating your blog three times per week? Are you logging into LinkedIn [...]
Strategic Law Firm SEO
Get a copy of the ultimate book on the subject of law firm search engine optimization!"I initially became aware of Work Media through their book The Law Firm Internet Marketing Book. It was packed with tons of useful information. I was so impressed by their book that I decided to hire them to take over the SEO efforts for my website."
Josh Myers
joshmyerslaw.com
