Using Mobile Blogging to Do More with Less

Today I’d like to explore another way to better leverage your time, which is making posts to blogs and social networking sites with your mobile device. This is fairly new to me, but it is a concept that can really save you some time.

For example, if you have a Blogger account, you can send a message to Blogger and they will assign you a code for your blog. The code lets you make posts with your phone. This lets you update your blog no matter where you are, even if you are nowhere near a computer.

Tumblr has another very interesting example, which is the ability to call a phone number and leave a message which is instantly converted into an audio post on your blog. This is a great way to instantly add some audio multimedia to your blog, and all you have to do is speak into your cell phone. Audio and video are excellent additions to your blog.

There are just a couple of examples that I have played around with personally, but you have lots of options for mobile blogging opportunities. Just find the directions for doing it on the platform of your choice and practice it a couple of times. Do it on a regular basis and you might even be able to keep all of your blogs updated without using your computer. It does help to have a phone with a qwerty keyboard.

For a complete search engine marketing strategy for your law firm, check out The Law Firm Internet Marketing Book (for sale on Amazon.com):

http://www.amazon.com/Law-Firm-Internet-Marketing-Book/dp/1440485585/

Time to Go Wide

Go wide with your blogging Wide as in managing five blogs, not just one.

Whoowhee… It’s hard enough just to make regular posts to one blog, much less five.

And what would be the point? For one thing, it gives you the opportunity to be more focused on specific areas of practice. And the process creates lots of content for Google to index. The key to managing five blogs is leverage.

Here’ how to do it. At the start of the week (or Wednesday, or Thursday at 3:00 AM…whenever), create five new blog posts, each between 200 and 300 words, using article spinning syntax and many alternate passages and paragraps. In other words, each of the five blog posts should be written in such a way to serve as a seed article for numerous other technically unique posts.

Next, use article spinning software to create five versions of each blog post. You now have unique content for twenty five blog posts, which you can distribute among your five blogs over a couple of weeks.

It would also be useful to do some keyword research before you write the five blog posts so that you can write them to emphasize some specific keywords. Look for specific, niche keywords that you can dominate. Your posts should also contain a liberal amount of links to your other web properties.

Need help with this stuff? Call me. I’m Jerry Work, with Work Media. www.WorkMedia.net. You can also learn more law firm Internet marketing strategies at www.law-firm-internet-marketing.net.

Law Firm Marketing with Ning

We’ve started playing around with Ning, which is a very interesting concept. It’s basically a social networking site that allows users to set up their own social networking sites. So we set up one specifically for law firm Internet marketing:

http://lawfirminternetmarketing.ning.com/

I also joined another group on Ning:

http://lawmarketing.ning.com

Ning is the type of site that Google loves, so it would behoove you to set one up for yourself. For instance, let’s say you practice divorce law in St. Louis. Why not set up a St. Louis divorce Ning site? It would be another way for people to communicate with you and learn some things about divorce law. And of course, as the creator of the site, you could pepper it with links back to your site and place your marketing message prominently on the site. You may even find that your Ning site ranks higher than your own main web site, but that’s just fine.

The site has lots of interesting features that you can add to your own site: forums, blogs, videos, images, etc., all of which get added to the main menu. It really does let you create some powerful, interactive sites.

I invite everyone reading this to come join us on our law firm Internet marketing Ning site. You just might learn something…and you don’t even have to pay us!

Law Firm SEO using Squidoo

I’ve been updating some Squidoo lenses this week. It had been a while since we had logged in (shame on us!), and noticed that there have been some changes to the Squidoo interface. One of the great things about Squidoo is all of the modules you can use that make the pages dynamic by updating themselves from various information sources (blogs, Google News, RSS feeds, etc.). So a Squidoo lens, if built the right way, will update itself forever.

The new Squidoo interface makes it much quicker to add modules and align modules on your page. Formerly, this was a very slow and tedious process. The new system is much better.

So why should you set up pages in Squidoo to promote your law firm? Because Google really loves it. Often, a page on Squidoo that pertains to your practice area will rank quicker and higher than your own web site. So links from Squidoo carry a lot of weight. And as you know, one of the things you should be trying to do in your law firm seo campaign is build a catalog of links from web sites that Google holds in high esteem.

You should incorporate Squidoo as part of your social networking/content distribution campaign. If you publish a blog for your law firm, you should use the RSS module to stream your blog posts to your Squidoo lenses. And use some of the other modules to stream legal news or other blog posts to your Squidoo pages. It is a simple and quick way to build a high quality industry page that links directly to youf firm.

Using Neurolinker to Build Your Link Catalog

We have been trying out a product called Neurolinker, which is an online service that facilitates link sharing among its members. It could make it much easier for you to generate links to your law firm’s sites beyond link swaps with other law firms. There are other similar services but we liked this one because of the positive comments we read regarding the developer’s support and its reasonable price.

Neurolinker basically facilitates trading links with other sites through the use of a script that you place on a page of your web site. The script automatically displays your outbound links to other Neurolinker members. Some other members running the script will in turn display a link back to your site. Shortly after installing the script, you will being seeing links pointing to other web sites.

You can configure the links to be more or less relevant to your web site. You have access to reports that show exactly what sites are linking to you, so you can make the determination if the links are relevant enough.

The system also has a social bookmarking feature. Basically, you bookmark the web sites of other members, earning “brownie points” as you do. The more points you accumulate, the higher your sites will appear on the list of sites to bookmark for other members. So the more you bookmark others’ sites, the more your site will be bookmarked.

If you aggressively use the system, you can create many new links to your site, both from relevant content sites as well as social bookmarking sites.

New Article Spinning Software We Are Trying Out

We are trying out some new software called JetSubmitter. It is an article spinning and distribution platform. The idea is that you write a seed article, then mark it up using a special article spinning syntax in order to have the software dynamically create different versions of the article for distribution to its network of article directories.

This particular software gets very poor reviews for its customer support, so if you decide to try this out for use in your law firm, tread carefully, and do not sign up for the one year upfront payment. Try to find the page where you can sign up for $17 per month and try it out for a month. So far, I can tell the software is working, at least partly, although I’ve already seen some things I did wrong because I either misunderstood some of the instructions or the software works a little differently than advertised.

So far, for the price, I am satisfied. However, I have quite a bit of experience with this type of software, so I don’t have much of a learning curve and don’t require much in the way of support (as long as the software works).

If you would like to give it a try for creating and distributing articles to promote your law firm, you can learn more at http://www.jetsubmitter2.com.

Law Firm Keyword Research Comes Before Writing

Do you perform keyword research before writing a new blog post or article? If you do, we applaud you. If not, you’re not alone. Most lawyers (and Web content creators in general) probably do not. But starting today, you are going to do things differently. Starting today, here is what you are going to do when writing content for the Web:

1. You are going to use Google’s external keyword research tool to find a keyword related to your practice areas and markets that receives some traffic and mild competition.

2. You are going to use that keyword in your content title and prominently in the main text, and if allowed, in bold and in a header (H1) tag.

If you do this, you will have a tremendous advantage over online authors who write without regard to keywords. Why? Because your writing will have focus. It will be specific, and it will very possibly rank highly for your target keyword, helping drive traffic to your web site.

We confess: we do not always do this ourselves. If there is something you want to write about that just doesn’t match up with any particular keyword, then go ahead and write it. But the more you write with specific keywords in mind, the more of your content will show up in search engine results pages. And that’s always a good thing.

The Law Firm Internet Marketing Book

Our BRAND NEW book, The Law Firm Internet Marketing Book, is now available for purchase on the following page:

http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp

This book is written specifically for people who promote and market law firms. It compresses everything we know into a tight, cohesive law firm Internet marketing plan that incorporates MANY different elements: SEO, PPC, social networking, blogging, etc.

Currently, it is only for sale via digital download in PDF format, but in a couple of weeks it will be for sale on Amazon.com for those of you who prefer a hard copy.

Some of the topics covered by the book include:

  • Keyword research to identify the keywords that people are using to search for the legal services you offer.

  • On-page optimization to rank highly for your target keywords.
  • How to use blogs and the SEO content cycle to create huge amounts of content to link to your site.
  • Using social networking sites like Squidoo and StumbleUpon to promote your web site.
  • Using social bookmarking sites to improve search rankings.
  • Creating your own informational site to guide the search engines to links you want them to find.
  • How to create XML sitemaps to make sure the search engines find all of your web pages.
  • How to perform keyword research specifically for pay per click.
  • How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.
  • How to write pay per click ads and landing pages that get results.
  • Specific pay per click strategies for Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
  • How all the pieces of search engine marketing fit together.

This is a book based on real-world strategies that Work Media uses to promote our clients.

Using Pay per Click to Split-Test Web Site Designs

If you’ve read many of our blog posts or articles, you know one of our principle tenets is that it is impossible to predict user behavior, so the only way to know what web site design will generate the most leads for your firm is to test them. Paid search makes this process easy.

Using pay per click ads, you can send an equal amount of traffic to two different landing pages, each with a different design, to measure the performance of each one. For this to work, each landing page needs its own form or other conversion event in order to be able to generate a conversion rate with which to compare the two pages.

For example, let’s say you do this and generate the following data:

Landing Page 1Conversion Rate: 1.45%
Landing Page 2Conversion Rate: .63%

In this case, landing page 1 has a much better conversion rate, so it has the more effective design. You could continue this process, testing this page against other designs, or just go ahead and declare the design a winner and use it for your entire site. This is invaluable information that will greatly improve the performance of your online marketing.

Building a Legal Information Hub to Improve Search Rankings

Here is an advanced strategy that will give you an edge over your competition: build your own legal information hub. There are a number of good reasons for doing this, such as just attracting traffic, but for this discussion the main advantage is that it gives you a way to guide search engine spiders to pages you want them to find.

If you use social networking, article distribution, or any of the other content-based strategies that we recommend, then you want to make sure those pages get found. But you’d like to make that happen without directly linking to those sites. Otherwise, you’ve created two-way links, when what you want are one-way links.

If you own an information hub site, then you can use it to guide the search engines to any site you want without having two-way links between your main site and sites that link to you. It may become that the information hub itself ends up ranking higher than your main site for numerous long-tail keywords, which is another advantage. Even though the site will be very focused on providing information, it will still feature your brand and a very soft marketing message.

RSS feeds give you an easy way to display content on your information hub that updates itself. We may cover the technical aspects of how to do that in another post (or you can hire Work Media to do it). It’s really not difficult.