An underutilized link building strategy for law firms is posting comments which contain keyword links on relevant blog posts. This is an old school strategy that has been used for years. Internet marketers have also abused the strategy. The major blogging platforms have mostly made it so that blogs, by default, do not allow “nofollow” links.
So what exactly does “nofollow” mean? “Nofollow” is an attribute that can be set for any link to disallow search engine spiders from following the link. You don’t get credit for it. So why bother?
For one thing, just getting your name and firm name on an active blog page related to your areas of practice is good self-promotion. You can’t do too much of that. Another reason is that blogs that allow the kind of link you need still exist.
First you have to find them. One tool to make this process easier is Fast Blog Finder. It works by looking for blogs that contain a target keyword and then evaluating the HTML of the blog to try and determine if it allows “dofollow” links.
It is a time consuming strategy, but one that is very effective. But I believe that you should seek links from many different types of web sites. This strategy is one that will compliment your other link building techniques.