I was contacted a few weeks ago, along with lots of others, about helping pre-sell the new book, The Sticking Point Solution by Jay Abraham. Well, at the time I just didn’t have any time to devote to it. But Jay’s son, Troy, was kind enough to send me a copy, and I have to say this is one of the best marketing books I have ever read (and I’ve read quite a few).
Abraham may be the world’s top marketing expert. He has worked with businesses in over 400 industries, and he is extremely well paid for helping businesses figure out how to make more money. But you don’t have to pay Abraham $5 thousand per hour to work with you – just buy his book!
This book does a brilliant job of distilling and organizing Abraham’s wealth of knowledge about marketing. If you read this book, do some deep thinking, and then create a marketing plan for your business based on the ideas contained in it, I would be highly surprised if you did not experience increased revenue.
Work Media is entering a transitional phrase, and this book has already sparked many ideas for how we need to build our business. This was the perfect book for me to read, right at the time when I am pondering where my business should go.
The book is out now and can be found on Amazon.com and on many other bookseller web sites. I advise you pick up a copy today.
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