Browsing: Blogging RSS
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Content Research Using Amazon.com’s Look Inside Feature
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine rankings), and it even drives some direct traffic. The downside is that it can be a real drag. You, as the reader of this blog looking to [...]
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New Year, New Blogging Philosophy
Jerry Work here. Wow, I have done a lousy job of updating this blog. Work Media is doing well, but as a consequence I have dropped the ball on our own blogging and social media. How are you doing with it? Are you updating your blog three times per week? Are you logging into LinkedIn [...]
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Blog/Twitter/Facebook Integration Using Ping.fm
Blogging, micro-blogging and social networking can be an integrated process if you use the right tools. Integration, as intended here, means dynamically combining content from multiple sources into content for a third or more source. How about an example? I am Director of Marketing for a small law firm in Austin. I update my firm’s [...]
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Integrating Your Law Firm Blog and Facebook Account
You must blog. If it is your intention to use the Internet to generate leads for your firm, one of the most basic components of an online lead generation campaign is a blog. Just a few reasons why you should be blogging include: the process creates lots of text content that can be indexed and [...]
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Official Product Recommendation: Tweet Later
I have been searching hard for the best tools for managing a Twitter account, and the single best one I have found is Tweet Later. I started using the free version a while ago, and I just upgraded to the professional (paid) version, and I love it! With the free version, you can automatically follow [...]
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Social Networking Scheduling for Law Firms
Social networking is a complex area with a lot of moving parts: Blog posts Forum posts Updates Groups Content creation and article writing Social networking is one of those things that tends to happen haphazardly, as time permits, whenever you think about it. This is especially the case when it is done by someone who [...]
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Ping.fm Settings Advice
One thing I learned while experimenting with Ping.fm yesterday is that it is not really a good idea to use the “default” setting to send blog posts. It posts blogs with no titles, which you don’t really want to do. In my case, doing so completely messed up the front page of this web site [...]
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Staggered Distribution of Spun Blog Content
My company uses a strategy that we call “staggered distribution of spun blog content.” Sounds fancy, doesn’t it? At Work Media, one of our specialties is making things sound scientific and complex. Despite the long name, it’s really just a strategy for getting the most value out of your blogging efforts. I believe if you [...]
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Dofollow Blog Link Building for Law Firms
An underutilized link building strategy for law firms is posting comments which contain keyword links on relevant blog posts. This is an old school strategy that has been used for years. Internet marketers have also abused the strategy. The major blogging platforms have mostly made it so that blogs, by default, do not allow “nofollow” [...]
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A Blog Legal Writers Should Check Out
I recently became aware of a web site (blog, technically) that could be of great use to anyone responsible for law firm online promotion. This blog is written by a guy who seems very intelligent and a master at his craft. http://misterthorne.org/set_in_style/ With over 20 years of experience as a writer and editor, the blogger, [...]
