Browsing: Branding RSS
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Interactive Flash Ads Made Easy
Work Media was recently hired to build a widget for a chain of movie theaters. No, not exactly legal-related work, but interesting work nonetheless. I (Jerry) have a pretty extensive background in programming, and this is generally the kind of project that I will say “yes” to because, for one thing, it’s different from what [...]
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The Sticking Point Solution by Jay Abraham: Marketing Brilliance
I was contacted a few weeks ago, along with lots of others, about helping pre-sell the new book, The Sticking Point Solution by Jay Abraham. Well, at the time I just didn’t have any time to devote to it. But Jay’s son, Troy, was kind enough to send me a copy, and I have to [...]
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Article Video Robot: Software to Ruin Your Reputation
In Internet marketing, fast is the name of the game. Got an article? Don’t just submit it to one article directory, submit it to a hundred. Don’t do it manually, use software. Then turn it into a video and submit it to a bunch of video directories using video submission software. And so it was [...]
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Law Firm Marketing: Do One Thing Every Day
For most of the last week, I have had my head buried in a project that was inspired by some conversation on a LinkedIn group that I participate in. It was a programming-heavy project that required many hours of work. I had to pound on it until it was done. But a funny thing happened [...]
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Multi-Channel Marketing Integration for Law Firms
The process of combining your marketing initiatives into a unified campaign is called multi-channel integration, and it is not just something done by big companies with big budgets. It is also something that you should be doing for your law firm. For clarification, the concept I’m talking about is using email, your web site, social [...]
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Legal Trend Hopping with Print on Demand
Print on demand (POD) is a technology that my firm has made heavy use of for self-promotion. It is a fantastic technology for use by publishing companies, as well as any independent business that wants to produce its own books. In this post, I want to discuss a concept related to POD that I call [...]
