Browsing: Link Building RSS
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Are Your Article Submissions Doing You Any Good?
Article marketing is a highly effective search engine optimization strategy for law firms or any other kind of business. If done correctly, it gives you the ability to create many links to your site that contain your preferred keywords. At one time, we were proponents of a mass distribution strategy in which you would submit [...]
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Content Research Using Amazon.com’s Look Inside Feature
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine rankings), and it even drives some direct traffic. The downside is that it can be a real drag. You, as the reader of this blog looking to [...]
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Safely Using Blog Comment Links for Law Firm Web Site Promotion
This post is similar to one we posted on our main Work Media blog, but I thought I would focus it a bit more here on legal marketing. Google recently posted in its Webmaster blog about spam links in blog comments, and how using these links will damage your positioning. This is a strategy that [...]
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Article Video Robot: Software to Ruin Your Reputation
In Internet marketing, fast is the name of the game. Got an article? Don’t just submit it to one article directory, submit it to a hundred. Don’t do it manually, use software. Then turn it into a video and submit it to a bunch of video directories using video submission software. And so it was [...]
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Our Law Firm Linking System is Now in Beta
We are signing up beta users for law firm linking system. If you manage the promotion of a law firm’s web site and would like to participate or get more information, just send an email to me (Jerry) at jwork@workmedia.net and I will let you know what you need to do. This is a private [...]
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It Takes an Umbrella, Not a Stick
I’ve been involved in a very interesting discussion on one of the LinkedIn groups that I participate in, and I thought it would be worth blogging about to bring the conversation into the public arena. The discussion started when I proposed an informal three-way linking arrangement among law firm members of the group. Basically, web [...]
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Ping.fm Settings Advice
One thing I learned while experimenting with Ping.fm yesterday is that it is not really a good idea to use the “default” setting to send blog posts. It posts blogs with no titles, which you don’t really want to do. In my case, doing so completely messed up the front page of this web site [...]
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Stumbling for Law Firms: How to Use StumbleUpon
Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful is in submitting [...]
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If Your Web Site is Sinking, It’s Time for Deep Linking
When you are working on building a catalog of links pointing to your web site, you need to remember to think deep. Deep linking is the act of linking to sub-pages of a web site, and not just the home page. You need to remember these two rules: 1. You should seek keyword links that [...]
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Link Swapping Reluctance: Get Over It!
A pet peeve of mine is when someone tells me how to do search engine marketing. I have been doing this for years, have promoted dozens of web sites, have written hundreds of articles and blog posts, and have two books in print on the subject. SEO is what I do. As an SEO expert, [...]
