Browsing: PPC RSS
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Google’s New Policy for Drug-related AdWords Ads
A discussion of Google’s new policy regarding AdWords ads promoting legal services related to drug cases.
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Using Paid Search to Promote Your Law Firm? Watch Your Capital P’s & Q’s
There are many things about the Google AdWords platform that I just don’t understand – things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example of this is the way the AdWords program treats keywords with capital letters. The same keyword can be considered distinct if [...]
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A Keyword Lesson: Eggs in One Basket Can Be a Good Thing
For many paid search advertisers, including law firms, 2009 was somewhat of a difficult year due to increased competition for paid search traffic and poor economic conditions; i.e., more advertisers chasing fewer customers. There is one client of ours with whom we have taken a fairly radical approach. And that is that we are now [...]
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The Law Firm Internet Marketing Book
Our BRAND NEW book, The Law Firm Internet Marketing Book, is now available for purchase on the following page: http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp This book is written specifically for people who promote and market law firms. It compresses everything we know into a tight, cohesive law firm Internet marketing plan that incorporates MANY different elements: SEO, PPC, social [...]
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Using Pay per Click to Split-Test Web Site Designs
If you’ve read many of our blog posts or articles, you know one of our principle tenets is that it is impossible to predict user behavior, so the only way to know what web site design will generate the most leads for your firm is to test them. Paid search makes this process easy. Using [...]
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Google Automatic Matching for Law Firms
Google just released a new feature for AdWords that is in beta trials called automatic matching. This could be useful for your the promotion of your law firm’s web site if you are not maxing out your budget every month. The feature is intended to help you capture traffic that you may have missed because [...]
