Law Firm Internet Marketing
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The introductory video for our new Law Firm Internet Marketing Video series briefly discusses the major concepts that will be studied in upcoming videos: keyword research, on-page optimization, off-site optimization, and social media.
Jerry Work here. Wow, I have done a lousy job of updating this blog. Work Media is doing well, but as a consequence I have dropped the ball on our own blogging and social media. How are you doing with it? Are you updating your blog three times per week? Are you logging into LinkedIn [...]
Twitter released a new feature that I think has some use for lawyers promoting their firms online. The feature, called “lists,” lets you create lists of other users. So…why is this helpful?
1. There may be particular users you really like to read, but if they are mixed in with lots of other users, then [...]
We are working on development of a proprietary Twitter management application that will combine many of the best features of the applications we use now to manage our Twitter accounts. This program will also become the basis of another version created specifically for the legal industry. It seems many lawyers are having a [...]
Social Media Marketing is about integration. It’s about feeding a piece of content into a machine that drives that content onto various social media web pages. These can include article directories, video directories, social networking sites like Facebook and Linkedin, and anywhere else on the web where people are gathering to share information or to [...]
Some people’s approach to Twitter marketing is to just get all the Twitter followers you can. Some people are much more selective, and only follow those who belong to a very narrow niche. I’m in the middle. I have not done the things to generate tens of thousands of users, but I have [...]
Yesterday Twitter blew up. From what I understand, there was a “spamcloud” (whatever that means), and in response, Twitter suspended many thousands of accounts of innocent users (including mine).
It goes without saying that this is very poor policy on Twitter’s part, and the kind of thing that could kill the app. I think Twitter [...]
In a blog post I recently wrote, I talked about how important it is to integrate your legal marketing efforts; blog to web site, offline to online, etc. Everything should fit together. I think one important strategy is using RSS to stream your blog content into the static pages of your web site. [...]
One thing I learned while experimenting with Ping.fm yesterday is that it is not really a good idea to use the “default” setting to send blog posts. It posts blogs with no titles, which you don’t really want to do. In my case, doing so completely messed up the front page of this web site [...]
Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful [...]
Law Firm Internet Marketing Book
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Josh Myers
joshmyerslaw.com
