Stumbling for Law Firms: How to Use StumbleUpon

Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful is in submitting web pages of your own into the StumbleUpon system to be seen by others. StumbleUpon is very popular and has the potential to put your web site in front of a lot of eyeballs.

There is one caveat: you must create the appearance of being an active user, and not just a marketer trying to get your site in front of people. Follow these rules and your “stumbling” will be more effective.

Make sure you set up a good profile with a nice photo. Failing to set up a good profile will emphasize that you are a marketer only looking to promote your own web site, rather than a part of the community.

Every time you submit a site, take the time to provide a well-written description and appropriate tags.

When another user recommends your site, send that person a personal message.

Only submitting your own web pages makes you look like a spamming marketer. Recommend enough other web sites that it is not clear that you are trying to promote a particular site of your own. Try to submit sites that you think other people would really be interested in.

For your pages to receive maximum exposure, they should be strong enough for other people to recommend. The pages you submit should therefore be light on fluff and heavy on value or usefulness. Pages that do nothing but try to sell your services will likely receive few recommendations. The more approval you get from people who see your site, the more visibility you will have in the StumbleUpon system.

StumbleUpon also has its own advertising platform that allows you to pay to have your site displayed to users in a particular category. There is a legal category. Impressions in StumbleUpon cost a nickel each. That may sound expensive, but it is actually a good value because an “impression” in StumbleUpon means someone is actually viewing your web site, rather than an ad for your web site.

I am currently working on a new book specifically about this type of thing, but in the meantime I recommend you check out The Law Firm Internet Marketing Book on Amazon.com for more Internet marketing strategies for law firms.

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