Google’s New Policy for Drug-related AdWords Ads

We have a client for whom we created a custom landing page with its own domain name to go along with a new AdWords campaign related to a particular drug. We have successfully used this strategy a number of times in the past, but this time we noticed that Google was not displaying our ads. After inquiring as to the problem, we discovered that Google has a new policy regarding campaigns for drug lawsuits.

AdWords campaigns for drugs must now have ads that only point directly to the law firm’s web site, or a standalone site that does not link or redirect to another site. In this particular legal marketing campaign, our landing page had links to the main firm’s site. If we understand the rules correctly, the site would be acceptable if it did not link to our client’s main site. We will let you know more about this rule when we figure out exactly what the deal is. But in the meantime, if you are running paid search ads for drug cases, they should probably link to your main site.

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