Automated Versus Manual: Which Content Distribution Strategy is Better?

I am constantly in search of tools to help me make my job easier by getting more done in less time. As such, I love tools that do things for me: submit to directories, create articles (from seed articles), research stuff, whatever. But I have found that anything that relies too much on automation just doesn’t do as good a job as what you can do yourself manually. I think the key is to find the right mix of automation, semi-automation, and manual work.

For example, I used to use SENuke for social networking content distribution. But the problem I have is that the program always creates new web sites and blogs, rather than adding content to sites and blogs you have already set up. So over time, it results in lots of orphaned web sites that might (possibly) rank well, but that are of much less value to visitors than a site that has been built up over time with lots of content.

So in this particular case, I have stopped using the program for content submission. I do still use it for keyword research, which saves me a great deal of time, and for creating spun content. I just don’t use it for submission. So it takes me considerably longer to submit content to social networking sites, but I have much more control over those sites and can build up content-rich sites over time, rather than creating lots of individual sites that are very light on content.

Here is another example: I used to use Articlemarketer.com for article submission. But the service does not allow for article spinning, and I was finding that my articles were being rejected by Articlemarketer’s staff on a regular basis, which always required me to re-work the article, resubmit, and wait for their approval (which at times was taking weeks). I trust my writing, and I don’t need that kind of babysitting, so I have stopped using the service.

Now I use a semi-automated article submission service. I have complete control over where my articles are submitted, and I don’t have to ask for any one’s permission to submit articles. It does take me longer to submit the articles, but they get distributed much quicker and I have much more clarity about what is going on with my submissions. So again, some automation combined with some manual work has become my preferred strategy.

I can’t tell you what tools and strategies will work best for you. You just have to decide how much you are willing to trust your name and reputation to automated products, and how much time you have to invest in doing things manually, then try different things until you find the perfect match.

On a different subject, if you are involved in the promotion of law firms, I suggest you check out the following site:

http://lawfirminternetmarketing.ning.com

Have a great day!

Jerry Work

Comments are closed.