Due to some difficulty we are having getting started with one of our client’s web sites, I wanted to take this time to reiterate the following:
Do not hire a search marketing company that does the following:
> Requires a ridiculously long-term contract that is basically for nothing more than putting the site up.
> Is promoting many of your competitors.
> Does not give you full control of the site.
Our client, who has a contractual web site obligation with one of the big companies in the legal marketing industry (initials “F.L.”), has been told that the ability for him to modify his web site’s page titles and meta tags has been “locked down.”
So…you’re not going to promote the site (you might say you are, but come on…), and you’re not going to let me do the things I need to promote it?
That is a bad deal. Look, avoid the temptation to take the easy road by just hiring a company because you have heard the name or because the specialize in the legal industry. Hire a REAL SEO firm that knows what it is doing and will do everything it can to get YOUR site to the top.