For most of the last week, I have had my head buried in a project that was inspired by some conversation on a LinkedIn group that I participate in. It was a programming-heavy project that required many hours of work. I had to pound on it until it was done.
But a funny thing happened during the six days (counting a weekend) that I spent working on it. I stopped promoting. I realized yesterday that I had not written a new blog post in several days…had not made a Twitter post in several days…I really had not done any promotion.
For a small business, promotion is existence. The business that doesn’t promote itself, more often than not, is a business that goes out of business.
I am reminded of something said by one of my favorite marketing pros, Dan Kennedy. To paraphrase:
Do one thing every day to put business in your pipeline.
Every day, without exception, before you lay your head down for the night, do at least one thing to generate business. Send an email. Do a blog post. Post on a forum. Write a letter. Do something.
Have you done something today to generate business?