I’ve been updating some Squidoo lenses this week. It had been a while since we had logged in (shame on us!), and noticed that there have been some changes to the Squidoo interface. One of the great things about Squidoo is all of the modules you can use that make the pages dynamic by updating themselves from various information sources (blogs, Google News, RSS feeds, etc.). So a Squidoo lens, if built the right way, will update itself forever.
The new Squidoo interface makes it much quicker to add modules and align modules on your page. Formerly, this was a very slow and tedious process. The new system is much better.
So why should you set up pages in Squidoo to promote your law firm? Because Google really loves it. Often, a page on Squidoo that pertains to your practice area will rank quicker and higher than your own web site. So links from Squidoo carry a lot of weight. And as you know, one of the things you should be trying to do in your law firm seo campaign is build a catalog of links from web sites that Google holds in high esteem.
You should incorporate Squidoo as part of your social networking/content distribution campaign. If you publish a blog for your law firm, you should use the RSS module to stream your blog posts to your Squidoo lenses. And use some of the other modules to stream legal news or other blog posts to your Squidoo pages. It is a simple and quick way to build a high quality industry page that links directly to youf firm.