The Law Firm Internet Marketing Book

Our BRAND NEW book, The Law Firm Internet Marketing Book, is now available for purchase on the following page:

http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp

This book is written specifically for people who promote and market law firms. It compresses everything we know into a tight, cohesive law firm Internet marketing plan that incorporates MANY different elements: SEO, PPC, social networking, blogging, etc.

Currently, it is only for sale via digital download in PDF format, but in a couple of weeks it will be for sale on Amazon.com for those of you who prefer a hard copy.

Some of the topics covered by the book include:

  • Keyword research to identify the keywords that people are using to search for the legal services you offer.

  • On-page optimization to rank highly for your target keywords.
  • How to use blogs and the SEO content cycle to create huge amounts of content to link to your site.
  • Using social networking sites like Squidoo and StumbleUpon to promote your web site.
  • Using social bookmarking sites to improve search rankings.
  • Creating your own informational site to guide the search engines to links you want them to find.
  • How to create XML sitemaps to make sure the search engines find all of your web pages.
  • How to perform keyword research specifically for pay per click.
  • How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.
  • How to write pay per click ads and landing pages that get results.
  • Specific pay per click strategies for Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
  • How all the pieces of search engine marketing fit together.

This is a book based on real-world strategies that Work Media uses to promote our clients.

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