We have been trying out a product called Neurolinker, which is an online service that facilitates link sharing among its members. It could make it much easier for you to generate links to your law firm’s sites beyond link swaps with other law firms. There are other similar services but we liked this one because of the positive comments we read regarding the developer’s support and its reasonable price.
Neurolinker basically facilitates trading links with other sites through the use of a script that you place on a page of your web site. The script automatically displays your outbound links to other Neurolinker members. Some other members running the script will in turn display a link back to your site. Shortly after installing the script, you will being seeing links pointing to other web sites.
You can configure the links to be more or less relevant to your web site. You have access to reports that show exactly what sites are linking to you, so you can make the determination if the links are relevant enough.
The system also has a social bookmarking feature. Basically, you bookmark the web sites of other members, earning “brownie points” as you do. The more points you accumulate, the higher your sites will appear on the list of sites to bookmark for other members. So the more you bookmark others’ sites, the more your site will be bookmarked.
If you aggressively use the system, you can create many new links to your site, both from relevant content sites as well as social bookmarking sites.