Yesterday Twitter blew up. From what I understand, there was a “spamcloud” (whatever that means), and in response, Twitter suspended many thousands of accounts of innocent users (including mine).
It goes without saying that this is very poor policy on Twitter’s part, and the kind of thing that could kill the app. I think Twitter needs to keep in mind that there will be competitors come along to try and knock it down, and this kind of policy is the kind of thing that will hasten its demise.
Here is an important rule of Internet marketing that this episode highlights:
You should spend your time and resources promoting properties that you control.
Twitter owns your Twitter account. Do you own your Facebook account? Nope. Your LinkedIn account is not yours. You are at the mercy of those sites to stay in business and keep your account live.
A simple solution is to point your own custom domain names to your social media pages. For instance, if you have a Facebook Pages page, then you could register a domain name that point to that page. If Facebook goes down or just decides that it doesn’t like you any more, then you can just repoint the domain name somewhere else. If you have promoted a particular domain, rather than the default page name, then you have control. Facebook owns you if you have spent all of your time promoting the default Facebook URL.
So be proactive. Do not let yourself be a victim to the whims of whatever social media sites you like to use. Spend your time optimizing and promoting your own web site, and use custom domains for promoting your social media pages. Then maybe you can avoid the next meltdown such as what happened with Twitter this weekend.
And I invite you to check out my favorite Twitter management tool for free at www.TryTweetLater.com.