In a blog post I recently wrote, I talked about how important it is to integrate your legal marketing efforts; blog to web site, offline to online, etc. Everything should fit together. I think one important strategy is using RSS to stream your blog content into the static pages of your web site. Sometimes it can be tricky to work out the code to make it happen, but it’s a beautiful effect when your entire web site gets updated every time you make a new blog post. This can be especially helpful for law firms, since the business lends itself to content creation and blogging.
While Twitter is a fairly new concept to me personally, I am warming up to it and am exploring the idea of using streaming Twitter content to update web pages as you would blog content. While the code for streaming blog content can be tricky, Twitter makes it fairly simple. The first step is to log onto Twitter and then look at the bottom menu, where you will click the Apps link. Then click the Widgets link and select the type appropriate for your site. From here you can create an HTML widget or a Flash-based widget. Since the goal of this experiment is to have the text streamed to your web site, I feel like the HTML widget makes more sense. When using the Flash widget, you also have a greater chance of excluding some users from seeing the content if they do not have the correct version of Flash.
Next, you can just copy and past the supplied code into the pages of your web site. If your site uses include files, then you can easily stream your Twitter data throughout your site by including the widget code in an include file. On www.law-firm-internet-marketing.net, for example, the following include file wraps up the side menu:
By doing this, it enables you to change one file to update your entire site, instead of having to manually update every single page.
You may need to do some in-line CSS styling if the widget does not look quite right. As an example, I was not happy with the look of the bulleted lists of posts after I installed the widget, so I used the following style to depress the bullet point: style=”list-style-type:none;”.
There are other Twitter apps that I will talk about in later blog posts, but I advise you to take a look at the Twitter widget for the purpose of integrating Twitter content into your mainstream law firm Web content.