Article marketing is a highly effective search engine optimization strategy for law firms or any other kind of business. If done correctly, it gives you the ability to create many links to your site that contain your preferred keywords. At one time, we were proponents of a mass distribution strategy in which you would submit your site to every directory you could find. However, a recent trend among article directories (and many other content-heavy sites) has caused us to re-evaluate our strategy. The trend is that many article directories are now putting “no-follow” attributes in your links. This means that they will have little value for helping improve your search engine rankings. A better approach now is to focus on a small set of directories that you know are of high quality and that allow “do-follow” links. Two such recommended directories are Ezinearticles.com and Goarticles.com.
In Internet marketing, fast is the name of the game. Got an article? Don’t just submit it to one article directory, submit it to a hundred. Don’t do it manually, use software. Then turn it into a video and submit it to a bunch of video directories using video submission software.
And so it was with great excitement that I recently started trying out Article Video Robot. I absolutely LOVE the concept of this service. The idea is that you load a text articles into a web site that automatically reads portions of the text, which is then combined with animated static images to create a video from the article. You can even then mass distribute it from the same program. All in under three minutes! For busy professionals like lawyers who don’t have much time to devote to Internet marketing, this is a fantastic strategy.
Great idea. It only it worked.
This is junk software for people creating junk content to try and make money on affiliate sales. For a business like a law firm, where reputation is very important, this software is to be avoided.
There is nothing wrong with the idea of creating videos by combining an audio voiceover with still images (it’s a low tech technique that we use all the time), but transitions should be smooth, and the voiceover should sound somewhat professional. We found that a large amount of time was required to tweak the videos into respectability. Three minutes? Try three to six hours. The system is awkward to use, and in the end, it is quicker for us to just create videos manually, even using plain ol’ Windows Movie Maker.
One of the main problems is that the computerized voice readings of article text tend to need a LOT of tweaking to sound reasonably human. The software gives you the option of recording your own voice for each “frame” (which corresponds to a paragraph of the text article) of the video. But by the time we do all that, it would have been just as fast to manually record an audio track and mix it with some still shots using our own software. Any video you create in three minutes using Article Video Robot will be trash.
The company claims to offer a trial period, but we were refused a refund even though we used the software less than two weeks. The stated reason is that we had done four video submissions (which was actually two videos, due to two failed attempts at using the system), which was too many for a refund. What I wonder is how we were supposed to thoroughly try the system out without actually creating and submitting videos.
I wish I had the time back that I spent trying to use this junk software. But a refund would have at least left me with the feeling that this is an honest company trying to create an honest product that just quite isn’t there yet. Instead, I am left feeling like I got ripped off.
Article Video Robot is definitely not recommended for any law firm’s use. If you want to use video distribution to promote your law firm, you should find another way to get it done. Or contact Work Media. We’ll be glad to help out.
I am constantly in search of tools to help me make my job easier by getting more done in less time. As such, I love tools that do things for me: submit to directories, create articles (from seed articles), research stuff, whatever. But I have found that anything that relies too much on automation just doesn’t do as good a job as what you can do yourself manually. I think the key is to find the right mix of automation, semi-automation, and manual work.
For example, I used to use SENuke for social networking content distribution. But the problem I have is that the program always creates new web sites and blogs, rather than adding content to sites and blogs you have already set up. So over time, it results in lots of orphaned web sites that might (possibly) rank well, but that are of much less value to visitors than a site that has been built up over time with lots of content.
So in this particular case, I have stopped using the program for content submission. I do still use it for keyword research, which saves me a great deal of time, and for creating spun content. I just don’t use it for submission. So it takes me considerably longer to submit content to social networking sites, but I have much more control over those sites and can build up content-rich sites over time, rather than creating lots of individual sites that are very light on content.
Here is another example: I used to use Articlemarketer.com for article submission. But the service does not allow for article spinning, and I was finding that my articles were being rejected by Articlemarketer’s staff on a regular basis, which always required me to re-work the article, resubmit, and wait for their approval (which at times was taking weeks). I trust my writing, and I don’t need that kind of babysitting, so I have stopped using the service.
Now I use a semi-automated article submission service. I have complete control over where my articles are submitted, and I don’t have to ask for any one’s permission to submit articles. It does take me longer to submit the articles, but they get distributed much quicker and I have much more clarity about what is going on with my submissions. So again, some automation combined with some manual work has become my preferred strategy.
I can’t tell you what tools and strategies will work best for you. You just have to decide how much you are willing to trust your name and reputation to automated products, and how much time you have to invest in doing things manually, then try different things until you find the perfect match.
On a different subject, if you are involved in the promotion of law firms, I suggest you check out the following site:
Have a great day!
We are trying out some new software called JetSubmitter. It is an article spinning and distribution platform. The idea is that you write a seed article, then mark it up using a special article spinning syntax in order to have the software dynamically create different versions of the article for distribution to its network of article directories.
This particular software gets very poor reviews for its customer support, so if you decide to try this out for use in your law firm, tread carefully, and do not sign up for the one year upfront payment. Try to find the page where you can sign up for $17 per month and try it out for a month. So far, I can tell the software is working, at least partly, although I’ve already seen some things I did wrong because I either misunderstood some of the instructions or the software works a little differently than advertised.
So far, for the price, I am satisfied. However, I have quite a bit of experience with this type of software, so I don’t have much of a learning curve and don’t require much in the way of support (as long as the software works).
If you would like to give it a try for creating and distributing articles to promote your law firm, you can learn more at http://www.jetsubmitter2.com.