Article marketing is a highly effective search engine optimization strategy for law firms or any other kind of business. If done correctly, it gives you the ability to create many links to your site that contain your preferred keywords. At one time, we were proponents of a mass distribution strategy in which you would submit your site to every directory you could find. However, a recent trend among article directories (and many other content-heavy sites) has caused us to re-evaluate our strategy. The trend is that many article directories are now putting “no-follow” attributes in your links. This means that they will have little value for helping improve your search engine rankings. A better approach now is to focus on a small set of directories that you know are of high quality and that allow “do-follow” links. Two such recommended directories are Ezinearticles.com and Goarticles.com.
We are trying out some new software called JetSubmitter. It is an article spinning and distribution platform. The idea is that you write a seed article, then mark it up using a special article spinning syntax in order to have the software dynamically create different versions of the article for distribution to its network of article directories.
This particular software gets very poor reviews for its customer support, so if you decide to try this out for use in your law firm, tread carefully, and do not sign up for the one year upfront payment. Try to find the page where you can sign up for $17 per month and try it out for a month. So far, I can tell the software is working, at least partly, although I’ve already seen some things I did wrong because I either misunderstood some of the instructions or the software works a little differently than advertised.
So far, for the price, I am satisfied. However, I have quite a bit of experience with this type of software, so I don’t have much of a learning curve and don’t require much in the way of support (as long as the software works).
If you would like to give it a try for creating and distributing articles to promote your law firm, you can learn more at http://www.jetsubmitter2.com.