I’m gonna admit it. We at Virtuoso Legal Marketing are bad about watching for comments. Time is tight. You’re probably in the same boat. We do everything we can to post to some of our blogs as often as we can, but we don’t have time to sit around and look at every little detail.
Well, just today we noticed a strange spike in server activity for this very website. This site has some nice search engine visibility and gets some good traffic, but not enough to cause the massive flood of traffic the stats showed. As it turns out, for about the last month, we have been getting hammered by spam comments. But to make matters worse, we had the site wide open, so any comment got automatically posted without our approval. Big mistake.
Don’t let this happen to you in your law firm SEO campaign. This can cause several undesirable effects. For one thing, it can make you look bad (do you really want sex ads on your law firm website?). It can also drain your server resources, causing your website to slow down and possibly run up extra charges. And it can damage search engine rankings. That may be the worst part of all.
So watch your comments, if you use a website platform like WordPress that allows for comments. All comments should be moderated before appearing on your site. If you don’t have time to mess with it, just turn commenting off. Spam comments are likely going to far outnumber legitimate comments anyway.
There are a lot of little pieces to running an effective law firm marketing campaign, and comment management is definitely a little piece. But it’s a little piece that can make a major impact. Don’t let bad comments ruin your website!