Blog/Twitter/Facebook Integration Using Ping.fm

Blogging, micro-blogging and social networking can be an integrated process if you use the right tools. Integration, as intended here, means dynamically combining content from multiple sources into content for a third or more source.

How about an example?

I am Director of Marketing for a small law firm in Austin. I update my firm’s blog every Tuesday and Thursday. A couple of times per day, I also update our Twitter account. At five minutes per tweet and about an hour per blog post, my weekly time investment is about three hours.

For those three hours, in our original configuration, I am just updating my blog and micro-blog periodically. However, I can get much better leverage on my time if I stream that content to different places, such as a Facebook page.

Using a tool like Ping.fm, I can configure my firm’s Facebook status to update every time I update Twitter. Taking it a step further, I can use the Facebook Notes application to update my Facebook account every time I update my blog. Now I not only get my blog and Twitter account updated in a three hour time frame, I get my Facebook page updated as well.

We have left out one important component of Facebook, which is acquiring friends. So I may need some additional time to periodically log into Facebook and search for new friends. I could even automate that part using a tool like Facebook Blaster. I will still want to log into Facebook periodically and check on things.

Since I’m using Ping.fm, I could also choose to set up some more social media pages and have them update every time I update my blog. In this case, it will be important to separate blogs from update sites using groups. Otherwise, I will end up with a bunch of extremely short blog posts with no titles.

Assuming I just stick to one blog, a Twitter account, and a Facebook account, I can still merge the information created from two of them (my blog and Twitter) into my Facebook account, thus having a Facebook account that remains fairly active without requiring any additional work on my part.

Integrating Your Law Firm Blog and Facebook Account

You must blog. If it is your intention to use the Internet to generate leads for your firm, one of the most basic components of an online lead generation campaign is a blog. Just a few reasons why you should be blogging include: the process creates lots of text content that can be indexed and ranked by search engines; your blog content can be used for many more purposes; and you can use use it to prove your expertise. So you or someone at your firm must blog.

Another reason for blogging is that blog content can be streamed to other web sites, such as a Facebook Page (note the capitalized “P” indicating we’re talking about a business page). As painful as it may seem, you might as well go ahead and set up a Facebook Page and put someone in your office in charge of that, too. Spend some time setting up your profile, telling who you are and what services you provide. Go ahead and tell all about your firm. If you have video or photo content that would make your Page more interesting, go ahead and add that. If you know other lawyers or business professionals who are on Facebook, go ahead and send them a friend request.

Once your account is set up, set up your blog to stream to your Page. The Facebook Notes application can be used to stream your blog to your business Page. Notes supplies the functionality to add your blog as an updating note. Your Facebook Page will then be automatically updated every time you post a new blog.

If you get a hang of blogging regularly and integrating your blog into your Facebook page, then you might want to explore some more advanced options such as using an application like Ping.fm to update your blog and multiple social media sites all at once. In this scenario, you would actually post your blog content to the Ping.fm interface, and the program would then update your blog as well as all your social media accounts.

However, when using Ping.fm, you have to be very careful about NOT updating blog style content and “update” style content all at once. You will end up with lots of very short blog posts with no titles. A blog post needs to be substantial and substantive, which requires far more characters than you are allowed in most social networking update boxes.