Interactive Flash Ads Made Easy

Work Media was recently hired to build a widget for a chain of movie theaters. No, not exactly legal-related work, but interesting work nonetheless. I (Jerry) have a pretty extensive background in programming, and this is generally the kind of project that I will say “yes” to because, for one thing, it’s different from what we typically do day-in and day-out, and second, I pretty much assume that I can figure most things out given enough time.

As I started researching technologies for building this, I discovered Flex. And I love it!

Flex is really nothing more than a platform that turns XML files into Flash movies. The XML file defines the objects contained in the movie and contains script that specifies what those objects can do. You’ve seen those Flash banner ads that let the user interact with the ad itself, rather than just clicking the ad to visit the web site? Those things are created in Flex.

If you do much paid search advertising, this is definitely a technology you should investigate. How about an ad that allows the user to select options that describe how they have been injured in an accident that then sends the person to a page on a law firm web site specifically dealing with that kind of injury? That’s not a very exciting example, but my point is that with Flex, you can create ads that interact and get information from (or supply information to) the reader before he even visits your web site. This technology has a ton of potential for firms to create highly engaging ads. Can you imagine if your law firm TV commercials could respond directly to the people watching them? This isn’t quite that advanced, but it’s a step in that direction.

If you’d like to try this out, give Work Media a call at 888-299-4834 or email