I think word is getting out about the unethical practices of some of the bigger companies in the legal marketing industry. Part of it has to do with companies such as ourselves that do our best to try and educate legal professionals about this situation, and part of it is law firms finally [...]
Twitter released a new feature that I think has some use for lawyers promoting their firms online. The feature, called “lists,” lets you create lists of other users. So…why is this helpful?
1. There may be particular users you really like to read, but if they are mixed in with lots of other users, then [...]
Work Media was recently hired to build a widget for a chain of movie theaters. No, not exactly legal-related work, but interesting work nonetheless. I (Jerry) have a pretty extensive background in programming, and this is generally the kind of project that I will say “yes” to because, for one thing, it’s different [...]
Due to some difficulty we are having getting started with one of our client’s web sites, I wanted to take this time to reiterate the following:
Do not hire a search marketing company that does the following:
> Requires a ridiculously long-term contract that is basically for nothing more than putting the site up.
> [...]
Work Media would like to welcome a couple of new legal clients into our family: Clark & Clark, criminal defense lawyers based in New Jersey, and USA Hurt, a personal injury firm based in Chicago.
Clark & Clark is also presently a client of the large company that provides Internet marketing for so much of [...]
Here is the question: how many other law firms are you promoting in my market?
This assumes that you have already established that the company has the experience to do the job.
One thing that perturbs me about this industry is law firms hiring a company for their search engine optimization that is already promoting [...]
Social Media Marketing is about integration. It’s about feeding a piece of content into a machine that drives that content onto various social media web pages. These can include article directories, video directories, social networking sites like Facebook and Linkedin, and anywhere else on the web where people are gathering to share information or to [...]
Some people’s approach to Twitter marketing is to just get all the Twitter followers you can. Some people are much more selective, and only follow those who belong to a very narrow niche. I’m in the middle. I have not done the things to generate tens of thousands of users, but I have [...]
Blogging, micro-blogging and social networking can be an integrated process if you use the right tools. Integration, as intended here, means dynamically combining content from multiple sources into content for a third or more source.
How about an example?
I am Director of Marketing for a small law firm in Austin. I update [...]
Yesterday Twitter blew up. From what I understand, there was a “spamcloud” (whatever that means), and in response, Twitter suspended many thousands of accounts of innocent users (including mine).
It goes without saying that this is very poor policy on Twitter’s part, and the kind of thing that could kill the app. I think Twitter [...]
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