Law Firm Internet Marketing
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There are many things about the Google AdWords platform that I just don’t understand – things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example of this is the way the AdWords program treats keywords with capital letters. The same keyword can be considered distinct if [...]
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine rankings), and it even drives some direct traffic. The downside is that it can be a real drag. You, as the reader of this blog looking to [...]
Due to some difficulty we are having getting started with one of our client’s web sites, I wanted to take this time to reiterate the following:
Do not hire a search marketing company that does the following:
> Requires a ridiculously long-term contract that is basically for nothing more than putting the site up.
> [...]
Blogging, micro-blogging and social networking can be an integrated process if you use the right tools. Integration, as intended here, means dynamically combining content from multiple sources into content for a third or more source.
How about an example?
I am Director of Marketing for a small law firm in Austin. I update [...]
Yesterday Twitter blew up. From what I understand, there was a “spamcloud” (whatever that means), and in response, Twitter suspended many thousands of accounts of innocent users (including mine).
It goes without saying that this is very poor policy on Twitter’s part, and the kind of thing that could kill the app. I think Twitter [...]
In Internet marketing, fast is the name of the game. Got an article? Don’t just submit it to one article directory, submit it to a hundred. Don’t do it manually, use software. Then turn it into a video and submit it to a bunch of video directories using video submission software.
And so it was [...]
In a blog post I recently wrote, I talked about how important it is to integrate your legal marketing efforts; blog to web site, offline to online, etc. Everything should fit together. I think one important strategy is using RSS to stream your blog content into the static pages of your web site. [...]
For most of the last week, I have had my head buried in a project that was inspired by some conversation on a LinkedIn group that I participate in. It was a programming-heavy project that required many hours of work. I had to pound on it until it was done.
But a funny thing happened [...]
Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful [...]
The economy is lousy. Businesses of all types are laying people off or going out of business. Unless you are one of the luck recipients of a huge undeserved bonus, chances are you are not doing as well as you were a year ago. So now is no time to be spending your marketing funds [...]
Law Firm Internet Marketing Book
Get a copy of the ultimate book on the subject of law firm Internet marketing!"I initially became aware of Work Media through their book The Law Firm Internet Marketing Book. It was packed with tons of useful information. I was so impressed by their book that I decided to hire them to take over the SEO efforts for my website."
Josh Myers
joshmyerslaw.com
