Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful [...]
The economy is lousy. Businesses of all types are laying people off or going out of business. Unless you are one of the luck recipients of a huge undeserved bonus, chances are you are not doing as well as you were a year ago. So now is no time to be spending your marketing funds [...]
So how do you know what marketing strategies you should be using to promote your law firm? You have many options. You can do paid search and SEO (both of which I highly recommend), TV advertising, radio, newspaper, Yellow Pages, and the list goes on. You might start by finding out what marketing methods are [...]
Print on demand (POD) is a technology that my firm has made heavy use of for self-promotion. It is a fantastic technology for use by publishing companies, as well as any independent business that wants to produce its own books. In this post, I want to discuss a concept related to POD that I call [...]
A pet peeve of mine is when someone tells me how to do search engine marketing. I have been doing this for years, have promoted dozens of web sites, have written hundreds of articles and blog posts, and have two books in print on the subject. SEO is what I do.
As an SEO expert, [...]
An underutilized link building strategy for law firms is posting comments which contain keyword links on relevant blog posts. This is an old school strategy that has been used for years. Internet marketers have also abused the strategy. The major blogging platforms have mostly made it so that blogs, by default, do not allow “nofollow” [...]
I recently became aware of a web site (blog, technically) that could be of great use to anyone responsible for law firm online promotion. This blog is written by a guy who seems very intelligent and a master at his craft.
http://misterthorne.org/set_in_style/
With over 20 years of experience as a writer and editor, [...]
Go wide with your blogging Wide as in managing five blogs, not just one.
Whoowhee… It’s hard enough just to make regular posts to one blog, much less five.
And what would be the point? For one thing, it gives you the opportunity to be more focused on specific areas of practice. And the process [...]
Our BRAND NEW book, The Law Firm Internet Marketing Book, is now available for purchase on the following page:
http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp
This book is written specifically for people who promote and market law firms. It compresses everything we know into a tight, cohesive law firm Internet marketing plan that incorporates MANY different elements: SEO, [...]
Google just released a new feature for AdWords that is in beta trials called automatic matching. This could be useful for your the promotion of your law firm’s web site if you are not maxing out your budget every month.
The feature is intended to help you capture traffic that you may have missed because [...]
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