Law Firm Internet Marketing
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Social Media Marketing is about integration. It’s about feeding a piece of content into a machine that drives that content onto various social media web pages. These can include article directories, video directories, social networking sites like Facebook and Linkedin, and anywhere else on the web where people are gathering to share information or to [...]
With regards to search engine marketing, targeting the correct keywords is vitally important. One mistake that many businesses, including law firms, make is that they pick an arbitrary keyword or two that they think they should rank for and concentrate their efforts (or the efforts of people they hire) in ranking for that keyword. Don’t [...]
My partner and I have worked with quite a few law firms by this point, and we are still surprised at how many web sites we look at that have serious content or coding flaws. Some of these sites are not bad at all in terms of design, but design alone won’t get it done [...]
Social networking is a complex area with a lot of moving parts: Blog posts Forum posts Updates Groups Content creation and article writing
Social networking is one of those things that tends to happen haphazardly, as time permits, whenever you think about it. This is especially the case when it is done by someone who [...]
We are signing up beta users for law firm linking system. If you manage the promotion of a law firm’s web site and would like to participate or get more information, just send an email to me (Jerry) at jwork@workmedia.net and I will let you know what you need to do. This is a [...]
I’ve been involved in a very interesting discussion on one of the LinkedIn groups that I participate in, and I thought it would be worth blogging about to bring the conversation into the public arena. The discussion started when I proposed an informal three-way linking arrangement among law firm members of the group. Basically, web [...]
Probably not many legal marketers reading this are actively using StumbleUpon, and that could be a mistake. The site displays random sites submitted by other users based on your interests. I doubt many legal marketers really have time to just sit and watch random web sites appear. However, where StumbleUpon becomes useful [...]
When you are working on building a catalog of links pointing to your web site, you need to remember to think deep. Deep linking is the act of linking to sub-pages of a web site, and not just the home page. You need to remember these two rules:
1. You should seek keyword links that [...]
The process of combining your marketing initiatives into a unified campaign is called multi-channel integration, and it is not just something done by big companies with big budgets. It is also something that you should be doing for your law firm. For clarification, the concept I’m talking about is using email, your web site, social [...]
The economy is lousy. Businesses of all types are laying people off or going out of business. Unless you are one of the luck recipients of a huge undeserved bonus, chances are you are not doing as well as you were a year ago. So now is no time to be spending your marketing funds [...]
Strategic Law Firm SEO
Get a copy of the ultimate book on the subject of law firm search engine optimization!"I initially became aware of Work Media through their book The Law Firm Internet Marketing Book. It was packed with tons of useful information. I was so impressed by their book that I decided to hire them to take over the SEO efforts for my website."
Josh Myers
joshmyerslaw.com
