Law Firm Internet Marketing
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The process of combining your marketing initiatives into a unified campaign is called multi-channel integration, and it is not just something done by big companies with big budgets. It is also something that you should be doing for your law firm. For clarification, the concept I’m talking about is using email, your web site, social [...]
So you’ve got a web site but don’t know how to drive traffic to it? Get in line. You’re not alone. Improving search engine rankings is what I do all day every day, and my company employs many different strategies. We work hard at it, both servicing our clients as well as testing new strategies. [...]
So how do you know what marketing strategies you should be using to promote your law firm? You have many options. You can do paid search and SEO (both of which I highly recommend), TV advertising, radio, newspaper, Yellow Pages, and the list goes on. You might start by finding out what marketing methods are [...]
My company uses a strategy that we call “staggered distribution of spun blog content.” Sounds fancy, doesn’t it? At Work Media, one of our specialties is making things sound scientific and complex. Despite the long name, it’s really just a strategy for getting the most value out of your blogging efforts. I believe [...]
A pet peeve of mine is when someone tells me how to do search engine marketing. I have been doing this for years, have promoted dozens of web sites, have written hundreds of articles and blog posts, and have two books in print on the subject. SEO is what I do.
As an SEO expert, [...]
Today I’d like to explore another way to better leverage your time, which is making posts to blogs and social networking sites with your mobile device. This is fairly new to me, but it is a concept that can really save you some time.
For example, if you have a Blogger account, you can send [...]
Go wide with your blogging Wide as in managing five blogs, not just one.
Whoowhee… It’s hard enough just to make regular posts to one blog, much less five.
And what would be the point? For one thing, it gives you the opportunity to be more focused on specific areas of practice. And the process [...]
We have been trying out a product called Neurolinker, which is an online service that facilitates link sharing among its members. It could make it much easier for you to generate links to your law firm’s sites beyond link swaps with other law firms. There are other similar services but we liked this [...]
Do you perform keyword research before writing a new blog post or article? If you do, we applaud you. If not, you’re not alone. Most lawyers (and Web content creators in general) probably do not. But starting today, you are going to do things differently. Starting today, here is what you are going to do [...]
Our BRAND NEW book, The Law Firm Internet Marketing Book, is now available for purchase on the following page:
http://law-firm-internet-marketing.net/the-law-firm-internet-marketing-book.asp
This book is written specifically for people who promote and market law firms. It compresses everything we know into a tight, cohesive law firm Internet marketing plan that incorporates MANY different elements: SEO, [...]
Strategic Law Firm SEO
Get a copy of the ultimate book on the subject of law firm search engine optimization!"I initially became aware of Work Media through their book The Law Firm Internet Marketing Book. It was packed with tons of useful information. I was so impressed by their book that I decided to hire them to take over the SEO efforts for my website."
Josh Myers
joshmyerslaw.com
