Law Firm Internet Marketing
Currently viewing the tag: "legal marketing"
There are many things about the Google AdWords platform that I just don’t understand – things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example of this is the way the AdWords program treats keywords with capital letters. The same keyword can be considered distinct if [...]
This post is similar to one we posted on our main Work Media blog, but I thought I would focus it a bit more here on legal marketing.
Google recently posted in its Webmaster blog about spam links in blog comments, and how using these links will damage your positioning. This is a strategy that [...]
I think word is getting out about the unethical practices of some of the bigger companies in the legal marketing industry. Part of it has to do with companies such as ourselves that do our best to try and educate legal professionals about this situation, and part of it is law firms finally [...]
Work Media would like to welcome a couple of new legal clients into our family: Clark & Clark, criminal defense lawyers based in New Jersey, and USA Hurt, a personal injury firm based in Chicago.
Clark & Clark is also presently a client of the large company that provides Internet marketing for so much of [...]
Here is the question: how many other law firms are you promoting in my market?
This assumes that you have already established that the company has the experience to do the job.
One thing that perturbs me about this industry is law firms hiring a company for their search engine optimization that is already promoting [...]
Yesterday Twitter blew up. From what I understand, there was a “spamcloud” (whatever that means), and in response, Twitter suspended many thousands of accounts of innocent users (including mine).
It goes without saying that this is very poor policy on Twitter’s part, and the kind of thing that could kill the app. I think Twitter [...]
With regards to search engine marketing, targeting the correct keywords is vitally important. One mistake that many businesses, including law firms, make is that they pick an arbitrary keyword or two that they think they should rank for and concentrate their efforts (or the efforts of people they hire) in ranking for that keyword. Don’t [...]
You must blog. If it is your intention to use the Internet to generate leads for your firm, one of the most basic components of an online lead generation campaign is a blog. Just a few reasons why you should be blogging include: the process creates lots of text content that can be indexed and [...]
I was contacted a few weeks ago, along with lots of others, about helping pre-sell the new book, The Sticking Point Solution by Jay Abraham. Well, at the time I just didn’t have any time to devote to it. But Jay’s son, Troy, was kind enough to send me a copy, and I have to [...]
My partner and I have worked with quite a few law firms by this point, and we are still surprised at how many web sites we look at that have serious content or coding flaws. Some of these sites are not bad at all in terms of design, but design alone won’t get it done [...]
Law Firm Internet Marketing Book
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Josh Myers
joshmyerslaw.com
