I have been searching hard for the best tools for managing a Twitter account, and the single best one I have found is Tweet Later. I started using the free version a while ago, and I just upgraded to the professional (paid) version, and I love it!
With the free version, you can automatically follow back anyone who follows you and send the person a direct message. Just doing those two things help tremendously in building up a Twitter following.
If you are serious about using Twitter as a marketing tool, then it is well worth the money to upgrade to the professional version of Tweet Later. With the paid version, you can pre-configure a bunch of spinnable tweets to be posted at regular intervals. If you set it up right, this can save you a TON of time managing your account.
If you already have a lot of content to link to in your tweets, then this strategy is a little easier to implement. For instance, if you have been publishing a blog for a while, or doing article marketing, then you can set up a bunch of tweets that link to various blog posts or articles.
If you don’t have any existing material to set up lots of tweets for, you can still make good use of the system. It just might take more work to come up with material for all of your pre-configured tweets.
I do VERY little affiliate marketing because most affiliate products are junk (not that stops me from buying many of them in the pursuit of new tools for my toolbox). But I am impressed enough by this product that I am officially promoting it to my readers. I officially recommend the professional version of Tweet Later. To learn more, visit this link:
There is a one week free trial (no credit card required!), so I definitely recommend you try it out with all of its features.