Article marketing is a highly effective search engine optimization strategy for law firms or any other kind of business. If done correctly, it gives you the ability to create many links to your site that contain your preferred keywords. At one time, we were proponents of a mass distribution strategy in which you would submit your site to every directory you could find. However, a recent trend among article directories (and many other content-heavy sites) has caused us to re-evaluate our strategy. The trend is that many article directories are now putting “no-follow” attributes in your links. This means that they will have little value for helping improve your search engine rankings. A better approach now is to focus on a small set of directories that you know are of high quality and that allow “do-follow” links. Two such recommended directories are Ezinearticles.com and Goarticles.com.