Blog/Twitter/Facebook Integration Using Ping.fm

Blogging, micro-blogging and social networking can be an integrated process if you use the right tools. Integration, as intended here, means dynamically combining content from multiple sources into content for a third or more source.

How about an example?

I am Director of Marketing for a small law firm in Austin. I update my firm’s blog every Tuesday and Thursday. A couple of times per day, I also update our Twitter account. At five minutes per tweet and about an hour per blog post, my weekly time investment is about three hours.

For those three hours, in our original configuration, I am just updating my blog and micro-blog periodically. However, I can get much better leverage on my time if I stream that content to different places, such as a Facebook page.

Using a tool like Ping.fm, I can configure my firm’s Facebook status to update every time I update Twitter. Taking it a step further, I can use the Facebook Notes application to update my Facebook account every time I update my blog. Now I not only get my blog and Twitter account updated in a three hour time frame, I get my Facebook page updated as well.

We have left out one important component of Facebook, which is acquiring friends. So I may need some additional time to periodically log into Facebook and search for new friends. I could even automate that part using a tool like Facebook Blaster. I will still want to log into Facebook periodically and check on things.

Since I’m using Ping.fm, I could also choose to set up some more social media pages and have them update every time I update my blog. In this case, it will be important to separate blogs from update sites using groups. Otherwise, I will end up with a bunch of extremely short blog posts with no titles.

Assuming I just stick to one blog, a Twitter account, and a Facebook account, I can still merge the information created from two of them (my blog and Twitter) into my Facebook account, thus having a Facebook account that remains fairly active without requiring any additional work on my part.

Ping.fm Settings Advice

One thing I learned while experimenting with Ping.fm yesterday is that it is not really a good idea to use the “default” setting to send blog posts. It posts blogs with no titles, which you don’t really want to do. In my case, doing so completely messed up the front page of this web site because we stream our own RSS feed to our front page. Not having a title broke the design of the page, which we did not notice for several hours. So…when using Ping.fn, use the blog setting for your blogs and the updates setting for other things, but avoid the default setting.