The Law Firm Internet Marketing Book

How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site (Paperback)

This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services! Topics covered include: SEO and PPC keyword research. On-page optimization. Using blogging, content, and social networking sites to promote your web site. Using social bookmarking sites. Using an information hub to guide search engine spiders to find your links. Using XML sitemaps to help the search engines find your web pages. How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars. How to write winning paid search ads and landing pages. How all the pieces of search engine marketing fit together into a cohesive plan.

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Scientific Search Engine Marketing

Strategies For Maximizing Your Pay Per Click Return On Investment (Paperback)

Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.

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Aggressive Online Marketing Fundamentals for Law Firms
If you are responsible for bringing business to a law firm, you owe it to yourself to check out this book. FREE!
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Google Power Users Manual
This FREE guide focuses on using the Google AdWords Editor tool to greatly reduce the amount of time required to manage an AdWords campaign.
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