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Promoting Your Law Firm in Spanish
A couple of recent conversations with law firms that deal with Spanish-speaking clients has got me thinking about the need for firms to be prepared for this market. If you open up your p...
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Using Paid Search to Promote Your Law Firm? Watch Your Capital P's & Q's
There are many things about the Google AdWords platform that I just don't understand - things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example o...
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Content Research Using Amazon.com's Look Inside Feature
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine ra...
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The Keyword Refinement Cycle
How to use your paid search data to refine the keywords you promote with your SEO campaign.
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Search Engine Reputation Management for Law Firms
On the Internet, information never dies. That’s why it is so easy for your firm’s reputation to be tarnished by someone with a grudge. Web pages indexed by search engines that contain negative information about your firm, true or not, may appear high in search engine rankings. It could cost you clients.
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Using Targeting to Improve Your Law Firm's Paid Search Marketing