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Promoting Your Law Firm in Spanish

A couple of recent conversations with law firms that deal with Spanish-speaking clients has got me thinking about the need for firms to be prepared for this market. If you open up your p...
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Using Paid Search to Promote Your Law Firm? Watch Your Capital P's & Q's
There are many things about the Google AdWords platform that I just don't understand - things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example o...
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Content Research Using Amazon.com's Look Inside Feature
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine ra...
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Latest Articles

The Keyword Refinement Cycle
How to use your paid search data to refine the keywords you promote with your SEO campaign.
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Search Engine Reputation Management for Law Firms
On the Internet, information never dies. That’s why it is so easy for your firm’s reputation to be tarnished by someone with a grudge. Web pages indexed by search engines that contain negative information about your firm, true or not, may appear high in search engine rankings. It could cost you clients.
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Law Firm Marketing Industry News

Legal Marketing Reader Articles

Live Dashboard: Top 27 Law Firm Marketing Blogs and News Feeds
View the latest headlines from the top law firm marketing blogs and news feeds in a convenient, one-page dashboard that is updates automatically. Check us early and often! Also features articles from ...
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Direct Mail Strategies in a Web 2.0 World - by John O. Cunningham
In a business environment buzzing with a constant stream of e-messaging, one way to demand the attention of your target audience is a good old-fashioned direct mail campaign. Learn how the authority a...
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Lessons from the Recession: How Marketing Practices and Priorities Can Make the Difference
A survey by the Alterra Group found that despite the sour economy, a number of professional services firms actually held their revenue steady or increased it in 2009. What separates the firms that thr...
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Do-It-Yourself Marketing for Small Law Firms - by John O. Cunningham
Small law firm lawyers don’t need expensive advertising to be effective marketers. With some diligence and imagination, small law firms can imitate the marketing strategies and programs of larger firm...
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Ten Ways to Boost Lateral Partner Integration - by Katie Rutter
Whether due to mergers or downsizing, the trend in lateral lawyer moves is on the rise. Creating a lateral integration program is essential to make sure your new laterals hit the ground running, get u...
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Law Firm Blogging.com

Textbook Piracy Concerns in Modern Academia
The publishing industry is facing a number of challenges in this highly technical society. Reports of decline in sales of textbooks have become regular news for most university presses. And the issues...
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Jon M Queen, Environmental Finance Attorney, Addresses CDM Validator Attrition Problems with a Law Firm Comparison
Last month, Attorney Jon M Queen brought up an interesting challenge faced by Clean Development Mechanism validators (related to the Kyoto Protocol) regarding the attrition rate at the Designated Oper...
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Misleading Marketing Tactics Used By HMOs
There are a number of ways people are lured into signing up for Health Maintenance Organizations or HMOs. The best method so far is advertising or rather misleading advertising, in which HMOs appear t...
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Law-Firm Blogs: Marketing Device or Mere Diversion?
Posted by Dan Slater That was the question posed Friday by Dechert’s James Beck and Jones Day’s Mark Herrmann, co-authors of the well-read Drug and Device Law blog. Given that, for instance, Drug and ...
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Online Marketing For Lawyers - How Lawyers Can Increase Online Presence
BALTIMORE, Feb. 4 Online directory & news service — Local-Attorneys.com has announced its recommendations for online marketing activities for law firms in 2008. Forget the television commer...
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